I agree Trent. I just sent an email to my dealer to remove the factory headliner from my order. If it sheds like a Border Collie it doesn't matter to me if it is free. I was hoping Ford would do something about the shedding, but apparantly that isn't one of their priority problems. I will wait on Mark at Hot Heads to get his product to market.uhhhh i think most ppl were expecting fabric that doesn’t flake off everywhere when you touch it? “free” or not, they were once planning to charge folks around 500.00 for this option when there are companies like hothead who offer a far superior product for cheaper. if you’re happy with poor quality on an expensive vehicle, great, I’m sure Ford loves people like you, but don’t act like those of us who are rightfully questioning a quality issue are weird for not wanting a less than top quality product.