Because most likely you cannot tell what temperature your AC is set to without moving the knob. The readout in the knob always displayed the temp. If it’s anything like my wife’s previous explorer the temp is only displayed on the sync screen when you change it…I've seen so many people complain about the temp on the knobs, why does this bother everyone so much?
Also the knob is huge to account for the digital readout, so it looks silly with a giant thermometer logo in it vs the actual readout…
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