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Cbiggs

Badlands
Well-Known Member
First Name
Cory
Joined
Mar 7, 2021
Threads
7
Messages
688
Reaction score
1,259
Location
West Chester PA, OCNJ
Vehicle(s)
85 CJ, 94 YJ, 04 JK, 17 Taco
Your Bronco Model
Badlands
Clubs
 
@phocion I’m happy to announce my dealer did the right thing and ultimately honored our agreement. Please remove AutoNation Gulf Fwy from the list.
That’s great news!
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Mrod5004

Wildtrak
New Member
First Name
Monica
Joined
May 11, 2021
Threads
0
Messages
3
Reaction score
2
Location
Irving, Tx
Vehicle(s)
Chevrolet Tahoe
Your Bronco Model
Wildtrak
California
Chino Hills Ford (Chino)​
Fremont Ford (Newark) - multiple time offender
Future Ford of Sacramento (Sacramento)​
Hansel Ford (Santa Rosa)​
Sunnyvale Ford (Sunnyvale)​
Florida
LaBelle Ford (LaBelle, FL)​
Georgia
Billy Cain Ford (Cornelia)​
Cook County Ford (Adel)​
Illinois
Al Piedmonte Ford (Melrose Park)​
Currie Motors Frankfort (Frankfort)​
Gillespie Ford (Gurnee)​
Napleton Ford in Libertyville (Libertyville) - multiple time offender
Maryland
Koons Ford of Annapolis (Annapolis)​
Lindsay Ford (Wheaton) - multiple time offender
Minnesota
Superior Ford (Plymouth)​
New Jersey
DCH Ford (Eatonville)​
Haldeman Ford (Trenton)​
Woodbridge Ford (Woodbridge) - multiple time offender
New Mexico
Carlsbad Ford Lincoln (Carlsbad)​
New York
Don's Ford (Utica)​
Pennsylvania
Moon Township Ford (Moon)​
Texas
Autonation Ford Gulf Freeway (Houston)​
Grand Prairie Ford (Grand Prairie)​
Westway Ford (Irving)​
Virginia
Koons Falls Church Ford (Falls Church)​
Koons Woodbridge Ford (Woodbridge)​

Important Note
Please investigate the details of each story for yourself. This is a compilation of reported issues, but it's only as good as the information B6G was given.

This is crowd-sourced... please link me to the applicable sources and details, and if you see any discrepancies or have any recommendations let me know -- thanks!

California

Chino Hills Ford (Chino, CA)
  • Shortly before delivery, @Whiskey_06 was informed of a $45k markup 😧 over MSRP.
  • Customer was a first-day reservation with a high end BL.
  • At time of order, customer was assured verbally that there was no dealer markup. Dealer emailed WBDO form to customer, showing MSRP.
  • Once again, this dealer used the well-worn excuse that they have new ownership and are not beholden to any previous agreements.
  • Customer ultimately negotiated them down to $5k over MSRP for some maintenance and warranty add-ons, and that took some effort. 😕
  • This dealership has previously emailed other reservation holders about adding $5-10k markups, but this customer apparently wasn't told.
Fremont Ford (Newark, CA) - multiple time offender 🤢
  • At delivery, @94becerra was charged $15k over MSRP.
  • Dealership never agreed to pricing with customer, kept telling customer to wait for delivery before talking price.
  • Dealership agreed to "lower" price to $8k over MSRP, and @94becerra walked. 🖕
  • Attempted to charge @stratego $5k surprise ADM; he walked and they listed it for $30k over MSRP. 🖕
  • Informed @bman3000 in August that all Bronco orders would be $5k over MSRP. Fremont had been evasive about price until then.
Future Ford of Sacramento (Sacramento, CA)
  • At delivery, @JMP4 was charged $9,995 over MSRP.
  • Customer had prior agreement to MSRP in writing from dealership.
  • Future quickly backed down to MSRP when the customer escalated to the sales manager. 🙌
  • Same dealer tried the same markup to @Therackmount. This case was slightly different, in that the customer did not attempt to convert a 2020 reservation to an order until MY22 order book opened up in October 2021. Customer was informed of the ADM at time of ordering.
Hansel Ford (Santa Rosa, CA)
  • Upon MY22 reorder of a MY21 reservation, a deleted user was charged an extra $2.5k ADM.
  • Customer walked. 🖕
Sunnyvale Ford (Sunnyvale, CA)
Florida

LaBelle Ford (LaBelle, FL)
  • Close to delivery, @JoJo911 learned that his Base Bronco was being marked up $30k, nearly doubling the price of the vehicle. 🤯
  • Dealership would not commit to any price before the VIN was issued, but had sent the customer the order sheet with MSRP listed.
  • Customer is currently escalating the case with Ford.
Georgia

Billy Cain Ford (Cornelia, GA)
  • Upon MY22 reorder of a MY21 reservation, @Luv9rove was charged an extra $13k ADM.
  • Customer walked. 🖕
Cook County Ford (Adel, GA) - aka "Crook Ford"
  • Even customers that agree to pay ADM aren't enough for some dealers.
  • At order time, @lil_mule_4x4 made a verbal agreement to pay a specific amount over MSRP.
  • Upon MY22 reorder of a MY21 reservation, the dealer informed the customer that the original agreement would not be honored, and that the revised "market price" ADM would be kept a secret until delivery.
  • Dealer finally said that if they had to commit to a price, they wanted 650% of the original ADM.
  • Customer wants to change dealers, but is stuck in Ford's multi-month long dealer transfer purgatory. 😩
Illinois

Al Piemonte Ford (Melrose Park, IL)
  • At delivery, @ChiPlJam10 was charged $20k over MSRP, later lowered to $10k.
  • Customer did not have a negotiated price with the dealership.
Currie Motors Frankfort (Frankfort, IL)
  • This one is a bit atypical. Sales manager had employees obtain early reservations in their names that the dealership could later flip.
  • When @mljohnson1973 went to the dealership in Feb. 2021 to reserve a Bronco, the manager sold him on one of these early reservations, which the customer then configured and put $500 down on. Customer was unaware that this arrangement was outside the bounds of what Ford intended.
  • Everything was in writing and squared away throughout the process, with the exception of the order being in someone else's name.
  • At delivery, after @mljohnson1973 looked over his customized Bronco and the documents, the General Manager told the customer that he could not buy the truck because the dealership would be punished by Ford.
  • Dealer ultimately backed down and completed the deal. Unclear exactly what caused the dealer's change of heart, but Ford corporate and several B6G members were on the case. 🙌
Gillespie Ford (Gurnee, IL)
  • Around build time, @K0Y0TE1 was informed of a $10k "dealer hardship fee".
  • Dealer had verbally committed to MSRP and sent customer the WDBO form.
  • Sent the customer a printout that supposedly comes from the owner, listing the ADMs they are slapping on Broncos due to the "shortage". 🙄
  • @TGoar used the same dealership and doesn't appear to have had problems.
Napleton Ford in Libertyville (Libertyville, IL) - multiple time offender 🤢
  • At delivery, @amccue90 was charged $5k over MSRP after the dealership made a firm agreement in writing to X-plan pricing.
  • Customer ultimately paid $2.5k over MSRP. 😕
  • Shortly after scheduling, @Ledbetter was charged $5k over MSRP. Only previous discussion of price appears to have been the order previews (listing MSRP) and failed attempts by the customer to get the dealership to produce a formal purchase agreement.
Maryland

Koons Ford (Annapolis, MD) - ⚠Caution: Klowns dealership 🤡
  • At delivery, @MRuby was charged $20k over MSRP, later lowered to $7.5k.
  • Customer did not have a negotiated price with the dealership.
Lindsay Ford (Wheaton, MD) - multiple time offender 🤢
  • At delivery, @Smeagolsaur was charged $10K over MSRP.
  • Dealer had previously agreed to MSRP in March (when customer also put down a deposit).
  • Situation was resolved to the customer's satisfaction after online pressure from B6G. 😐
  • Same dealer: At delivery, @Dan303 was charged $3k "market demand" fee over previous agreement, and engaged in other fee and financing shenanigans.
Minnesota

Superior Ford (Plymouth, MN) - Surprise ADM record holder 🤑🏆
  • At delivery of an FE Bronco, @SirViper was charged a record $56k over MSRP.
  • Details of this story are vague and open to interpretation. Dealer was claiming the customer cancelled and the truck was being sold off the lot at market prices. Customer claimed to never have cancelled.
  • Situation was resolved to customer's satisfaction after intercession by Ford corporate and outrage from B6G. 😐
New Jersey

DCH Ford (Eatontown, NJ) - aka "ADM Ford"
  • At delivery of a Dirt Mountain Bronco, @Sherminator was charged $10K over MSRP.
  • Dealer had a customer-signed DORA with MSRP.
  • Situation snowballed badly, involving social media and Mike Levine, and the dealership ultimately refused to sell the MY21 Bronco to the customer.
  • Highly toxic situation was resolved to the customer's satisfaction, but ultimately did not result in him acquiring his original Bronco. New order was placed for MSRP. 😐
Haldeman Ford (Trenton, NJ)
  • When @HadEnough switched from a FE to a Badlands, Haldeman attempted to give the early FE reservation to someone else and generate a new, late reservation for the Badlands.
  • With the help of Ford corporate, the original reservation was converted to a new dealership, and Haldeman lost the FE reservation. 🙌
Woodbridge Ford (Woodbridge, NJ) - multiple time offender 🤢
  • Formerly Bell Ford, this dealership came under new ownership, refunded order deposits, and used this as an excuse to ignore previous price negotiations.
  • While in production, informed @Kamikazi_bronco that his Bronco would be $15k+ over MSRP, and that the final price would not be discussed until delivery.
  • Informed @broncusmaximus that the written, negotiated MSRP pricing would be voided and "100% guaranteed you'll pay over MSRP".
  • At delivery, informed @Bob 07064 that his Bronco would be $14k over MSRP. Customer walked. 🖕
  • Complaints to Ford corporate were not fruitful.
New Mexico

Carlsbad Ford Lincoln (Carlsbad, NM)
  • At delivery, @Ralphramst was charged $10k over MSRP.
  • Dealer would not commit to any price prior to delivery.
  • Situation was resolved (customer bought at $5k over MSRP). :confused:
New York

Don's Ford (Utica, NY)
  • At delivery of a Dirt Mountain Bronco, @Jack1080 was charged $20K over MSRP -- they later agreed to lower this to $15k over MSRP "for being a good customer".
  • Dealer had earlier verbally committed to MSRP; had been providing vehicles to customer's company for 10 years.
  • Customer told them to ram the Bronco up their ass, and walked. 🖕
Pennsylvania

Moon Township Ford (Moon, PA)
  • Shortly before delivery, a YouTuber who had previously worked at the dealership for 19 years was charged an extra $10k over MSRP.
  • Not clear if they had a previously negotiated price with the dealership.
  • Situation was resolved to the customer's satisfaction ($5k over MSRP) after the customer's posts went viral. :confused:
Texas

Autonation Ford Gulf Freeway (Houston, TX)
  • At delivery, @BRBlue was charged MSRP instead of previously negotiated, in-writing X-plan pricing.
  • Customer ultimately got the dealer to back down and honor the agreement. 🙌
  • Dealership did sell at X-plan to @TXAG96 but griped about it incessantly and added $548 of unwanted accessories.
Grand Prairie Ford (Grand Prairie, TX)
  • At delivery, a Facebook user was charged $21k over MSRP.
  • Dealership was apparently using reserved Bronco to provide test drives to other customers. :eek:
  • Not clear if she had a previously negotiated price with the dealership.
  • Situation was resolved to the customer's satisfaction after the customer's posts went viral. 😐
Westway Ford (Irving, TX) - aka "Worstway Ford"
  • At delivery, @sadiki2527 was charged $24.5k over MSRP ($4k supposedly for tint and other dealer add-ons)
  • Customer was an early reservation
  • Customer apparently signed a form generated by Westway with MSRP.
  • Dealer has not budged yet.
Virginia

Koons Falls Church Ford (Falls Church, VA) - ⚠Caution: Klowns dealership 🤡
  • Another example of ADM not being enough for some dealers. At order time, @broncoBlake agreed to pay $5k ADM.
  • At delivery, he was charged $20k over MSRP.
  • Dealership expressed willingness to come down to $10k. Customer (who luckily had another order at a better dealer) told Klowns to "f%&# off". 🖕
Koons Woodbridge Ford (Woodbridge, VA) - ⚠Caution: Klowns dealership 🤡
  • At delivery, @coupon_ninja was charged $10k over MSRP.
  • Formerly Cowles Ford, this dealership came under new ownership, refunded the reservation $100 (but not the $900 deposit), and used this as an excuse to ignore previous price negotiations.
  • Customer had prior agreement to MSRP in writing and verbally from dealership. Was told shortly after the change in ownership that nothing about the deal had changed.
  • Koons backed down to MSRP when the customer escalated to the sales manager and confidently and forcefully defended the existing deal. 🙌
  • Customer informed dealership that they are now on the list of shitty dealers.
  • It's worth noting that @JMoney20 seemed to do okay there with his DM order.
=================================

Is your dealer trying this with you? Go through the steps in this thread.

Is your reservation with a bad dealer? You may have a tough time getting it moved, so be prepared to place a brand new order at another dealer.

=================================

Let's be clear about the scenario this list is for:
  • Customer reserved/ordered Bronco and agreed with dealership on a price (in writing or verbally).
  • Sometime later, especially after scheduling or upon delivery, the dealership informed the customer that "additional dealer markup" is now being applied above the agreed-upon price.
A few special circumstances will also be included:
  1. Dealerships that "steal" a reservation (sell a reserved Bronco to a third party without the customer abandoning the order). Even if this is by accident, it's severe enough to make the list.
  2. Dealerships that applied new ADM to MY22 reservations when rolling over orders for MY21 (i.e. punishing the customer for having to wait longer).
  3. Dealerships that came under new ownership and "changed the deal".
  4. Customers who assumed the Bronco was selling for MSRP, but never actually came to any firm pricing agreement with the dealership, and were later surprised by ADM. This will be very clearly indicated, since some readers will not find the dealer to be entirely at fault in this scenario.
If a dealership later comes to an acceptable arrangement with the customer, that will be clearly noted, but the dealership will not be fully removed from the list. Also, dealerships will not be removed from this list as part of a deal. Customers have no power to directly modify this list and it can't be part of a negotiation.

Additionally, we aren't concerned with what constitutes a legally binding purchase agreement here. If a dealership lies or misleads the customer about ADM, that's enough to make the list.

Inclusion on this list is not a recommendation to avoid the dealer. You can read the details of each case and decide for yourself whether you want to risk a similar experience. The information here is only as good as what the customer provides us; you can read the linked threads and decide for yourself whether the information is accurate and complete.

What this list explicitly does not include:
  • Dealerships that are selling marked-up Broncos from their lot (including mannequins) to new customers. Yes, even if it's $50k over sticker.
  • Dealerships that have been transparent with their reservation customers about above-MSRP pricing from the beginning.
  • Dealerships that surprise customers with dealer add-ons like VIN etching, nitrogen in the tires, etc. that they charge customers for. This is absolutely a scam and is relatively common, but is beyond the scope of this list (as are ripoff trade-in prices, crooked financing games, and other sleazeball tactics).
  • Dealerships that are rude, dumb, messed up the order, gave priority orders to their friends, or aggrieved customers in any other way. This list is specifically for dealerships using deceptive pricing tactics with Ford's reservation/ordering system.

Markdown (GitHub flavored):
Update 1/13/21: Reformatted post. Arranged alphabetically by state. Added Koons Falls Church and LaBelle.
Update 1/18/21: Updated Chino Hills entry with customer resolution.
Update 1/22/21: Updated Autonation Gulf Fwy with customer resolution. Added Currie Motors Frankfort.
I’m
California
Chino Hills Ford (Chino)​
Fremont Ford (Newark) - multiple time offender
Future Ford of Sacramento (Sacramento)​
Hansel Ford (Santa Rosa)​
Sunnyvale Ford (Sunnyvale)​
Florida
LaBelle Ford (LaBelle, FL)​
Georgia
Billy Cain Ford (Cornelia)​
Cook County Ford (Adel)​
Illinois
Al Piedmonte Ford (Melrose Park)​
Currie Motors Frankfort (Frankfort)​
Gillespie Ford (Gurnee)​
Napleton Ford in Libertyville (Libertyville) - multiple time offender
Maryland
Koons Ford of Annapolis (Annapolis)​
Lindsay Ford (Wheaton) - multiple time offender
Minnesota
Superior Ford (Plymouth)​
New Jersey
DCH Ford (Eatonville)​
Haldeman Ford (Trenton)​
Woodbridge Ford (Woodbridge) - multiple time offender
New Mexico
Carlsbad Ford Lincoln (Carlsbad)​
New York
Don's Ford (Utica)​
Pennsylvania
Moon Township Ford (Moon)​
Texas
Autonation Ford Gulf Freeway (Houston)​
Grand Prairie Ford (Grand Prairie)​
Westway Ford (Irving)​
Virginia
Koons Falls Church Ford (Falls Church)​
Koons Woodbridge Ford (Woodbridge)​

Important Note
Please investigate the details of each story for yourself. This is a compilation of reported issues, but it's only as good as the information B6G was given.

This is crowd-sourced... please link me to the applicable sources and details, and if you see any discrepancies or have any recommendations let me know -- thanks!

California

Chino Hills Ford (Chino, CA)
  • Shortly before delivery, @Whiskey_06 was informed of a $45k markup 😧 over MSRP.
  • Customer was a first-day reservation with a high end BL.
  • At time of order, customer was assured verbally that there was no dealer markup. Dealer emailed WBDO form to customer, showing MSRP.
  • Once again, this dealer used the well-worn excuse that they have new ownership and are not beholden to any previous agreements.
  • Customer ultimately negotiated them down to $5k over MSRP for some maintenance and warranty add-ons, and that took some effort. 😕
  • This dealership has previously emailed other reservation holders about adding $5-10k markups, but this customer apparently wasn't told.
Fremont Ford (Newark, CA) - multiple time offender 🤢
  • At delivery, @94becerra was charged $15k over MSRP.
  • Dealership never agreed to pricing with customer, kept telling customer to wait for delivery before talking price.
  • Dealership agreed to "lower" price to $8k over MSRP, and @94becerra walked. 🖕
  • Attempted to charge @stratego $5k surprise ADM; he walked and they listed it for $30k over MSRP. 🖕
  • Informed @bman3000 in August that all Bronco orders would be $5k over MSRP. Fremont had been evasive about price until then.
Future Ford of Sacramento (Sacramento, CA)
  • At delivery, @JMP4 was charged $9,995 over MSRP.
  • Customer had prior agreement to MSRP in writing from dealership.
  • Future quickly backed down to MSRP when the customer escalated to the sales manager. 🙌
  • Same dealer tried the same markup to @Therackmount. This case was slightly different, in that the customer did not attempt to convert a 2020 reservation to an order until MY22 order book opened up in October 2021. Customer was informed of the ADM at time of ordering.
Hansel Ford (Santa Rosa, CA)
  • Upon MY22 reorder of a MY21 reservation, a deleted user was charged an extra $2.5k ADM.
  • Customer walked. 🖕
Sunnyvale Ford (Sunnyvale, CA)
Florida

LaBelle Ford (LaBelle, FL)
  • Close to delivery, @JoJo911 learned that his Base Bronco was being marked up $30k, nearly doubling the price of the vehicle. 🤯
  • Dealership would not commit to any price before the VIN was issued, but had sent the customer the order sheet with MSRP listed.
  • Customer is currently escalating the case with Ford.
Georgia

Billy Cain Ford (Cornelia, GA)
  • Upon MY22 reorder of a MY21 reservation, @Luv9rove was charged an extra $13k ADM.
  • Customer walked. 🖕
Cook County Ford (Adel, GA) - aka "Crook Ford"
  • Even customers that agree to pay ADM aren't enough for some dealers.
  • At order time, @lil_mule_4x4 made a verbal agreement to pay a specific amount over MSRP.
  • Upon MY22 reorder of a MY21 reservation, the dealer informed the customer that the original agreement would not be honored, and that the revised "market price" ADM would be kept a secret until delivery.
  • Dealer finally said that if they had to commit to a price, they wanted 650% of the original ADM.
  • Customer wants to change dealers, but is stuck in Ford's multi-month long dealer transfer purgatory. 😩
Illinois

Al Piemonte Ford (Melrose Park, IL)
  • At delivery, @ChiPlJam10 was charged $20k over MSRP, later lowered to $10k.
  • Customer did not have a negotiated price with the dealership.
Currie Motors Frankfort (Frankfort, IL)
  • This one is a bit atypical. Sales manager had employees obtain early reservations in their names that the dealership could later flip.
  • When @mljohnson1973 went to the dealership in Feb. 2021 to reserve a Bronco, the manager sold him on one of these early reservations, which the customer then configured and put $500 down on. Customer was unaware that this arrangement was outside the bounds of what Ford intended.
  • Everything was in writing and squared away throughout the process, with the exception of the order being in someone else's name.
  • At delivery, after @mljohnson1973 looked over his customized Bronco and the documents, the General Manager told the customer that he could not buy the truck because the dealership would be punished by Ford.
  • Dealer ultimately backed down and completed the deal. Unclear exactly what caused the dealer's change of heart, but Ford corporate and several B6G members were on the case. 🙌
Gillespie Ford (Gurnee, IL)
  • Around build time, @K0Y0TE1 was informed of a $10k "dealer hardship fee".
  • Dealer had verbally committed to MSRP and sent customer the WDBO form.
  • Sent the customer a printout that supposedly comes from the owner, listing the ADMs they are slapping on Broncos due to the "shortage". 🙄
  • @TGoar used the same dealership and doesn't appear to have had problems.
Napleton Ford in Libertyville (Libertyville, IL) - multiple time offender 🤢
  • At delivery, @amccue90 was charged $5k over MSRP after the dealership made a firm agreement in writing to X-plan pricing.
  • Customer ultimately paid $2.5k over MSRP. 😕
  • Shortly after scheduling, @Ledbetter was charged $5k over MSRP. Only previous discussion of price appears to have been the order previews (listing MSRP) and failed attempts by the customer to get the dealership to produce a formal purchase agreement.
Maryland

Koons Ford (Annapolis, MD) - ⚠Caution: Klowns dealership 🤡
  • At delivery, @MRuby was charged $20k over MSRP, later lowered to $7.5k.
  • Customer did not have a negotiated price with the dealership.
Lindsay Ford (Wheaton, MD) - multiple time offender 🤢
  • At delivery, @Smeagolsaur was charged $10K over MSRP.
  • Dealer had previously agreed to MSRP in March (when customer also put down a deposit).
  • Situation was resolved to the customer's satisfaction after online pressure from B6G. 😐
  • Same dealer: At delivery, @Dan303 was charged $3k "market demand" fee over previous agreement, and engaged in other fee and financing shenanigans.
Minnesota

Superior Ford (Plymouth, MN) - Surprise ADM record holder 🤑🏆
  • At delivery of an FE Bronco, @SirViper was charged a record $56k over MSRP.
  • Details of this story are vague and open to interpretation. Dealer was claiming the customer cancelled and the truck was being sold off the lot at market prices. Customer claimed to never have cancelled.
  • Situation was resolved to customer's satisfaction after intercession by Ford corporate and outrage from B6G. 😐
New Jersey

DCH Ford (Eatontown, NJ) - aka "ADM Ford"
  • At delivery of a Dirt Mountain Bronco, @Sherminator was charged $10K over MSRP.
  • Dealer had a customer-signed DORA with MSRP.
  • Situation snowballed badly, involving social media and Mike Levine, and the dealership ultimately refused to sell the MY21 Bronco to the customer.
  • Highly toxic situation was resolved to the customer's satisfaction, but ultimately did not result in him acquiring his original Bronco. New order was placed for MSRP. 😐
Haldeman Ford (Trenton, NJ)
  • When @HadEnough switched from a FE to a Badlands, Haldeman attempted to give the early FE reservation to someone else and generate a new, late reservation for the Badlands.
  • With the help of Ford corporate, the original reservation was converted to a new dealership, and Haldeman lost the FE reservation. 🙌
Woodbridge Ford (Woodbridge, NJ) - multiple time offender 🤢
  • Formerly Bell Ford, this dealership came under new ownership, refunded order deposits, and used this as an excuse to ignore previous price negotiations.
  • While in production, informed @Kamikazi_bronco that his Bronco would be $15k+ over MSRP, and that the final price would not be discussed until delivery.
  • Informed @broncusmaximus that the written, negotiated MSRP pricing would be voided and "100% guaranteed you'll pay over MSRP".
  • At delivery, informed @Bob 07064 that his Bronco would be $14k over MSRP. Customer walked. 🖕
  • Complaints to Ford corporate were not fruitful.
New Mexico

Carlsbad Ford Lincoln (Carlsbad, NM)
  • At delivery, @Ralphramst was charged $10k over MSRP.
  • Dealer would not commit to any price prior to delivery.
  • Situation was resolved (customer bought at $5k over MSRP). :confused:
New York

Don's Ford (Utica, NY)
  • At delivery of a Dirt Mountain Bronco, @Jack1080 was charged $20K over MSRP -- they later agreed to lower this to $15k over MSRP "for being a good customer".
  • Dealer had earlier verbally committed to MSRP; had been providing vehicles to customer's company for 10 years.
  • Customer told them to ram the Bronco up their ass, and walked. 🖕
Pennsylvania

Moon Township Ford (Moon, PA)
  • Shortly before delivery, a YouTuber who had previously worked at the dealership for 19 years was charged an extra $10k over MSRP.
  • Not clear if they had a previously negotiated price with the dealership.
  • Situation was resolved to the customer's satisfaction ($5k over MSRP) after the customer's posts went viral. :confused:
Texas

Autonation Ford Gulf Freeway (Houston, TX)
  • At delivery, @BRBlue was charged MSRP instead of previously negotiated, in-writing X-plan pricing.
  • Customer ultimately got the dealer to back down and honor the agreement. 🙌
  • Dealership did sell at X-plan to @TXAG96 but griped about it incessantly and added $548 of unwanted accessories.
Grand Prairie Ford (Grand Prairie, TX)
  • At delivery, a Facebook user was charged $21k over MSRP.
  • Dealership was apparently using reserved Bronco to provide test drives to other customers. :eek:
  • Not clear if she had a previously negotiated price with the dealership.
  • Situation was resolved to the customer's satisfaction after the customer's posts went viral. 😐
Westway Ford (Irving, TX) - aka "Worstway Ford"
  • At delivery, @sadiki2527 was charged $24.5k over MSRP ($4k supposedly for tint and other dealer add-ons)
  • Customer was an early reservation
  • Customer apparently signed a form generated by Westway with MSRP.
  • Dealer has not budged yet.
Virginia

Koons Falls Church Ford (Falls Church, VA) - ⚠Caution: Klowns dealership 🤡
  • Another example of ADM not being enough for some dealers. At order time, @broncoBlake agreed to pay $5k ADM.
  • At delivery, he was charged $20k over MSRP.
  • Dealership expressed willingness to come down to $10k. Customer (who luckily had another order at a better dealer) told Klowns to "f%&# off". 🖕
Koons Woodbridge Ford (Woodbridge, VA) - ⚠Caution: Klowns dealership 🤡
  • At delivery, @coupon_ninja was charged $10k over MSRP.
  • Formerly Cowles Ford, this dealership came under new ownership, refunded the reservation $100 (but not the $900 deposit), and used this as an excuse to ignore previous price negotiations.
  • Customer had prior agreement to MSRP in writing and verbally from dealership. Was told shortly after the change in ownership that nothing about the deal had changed.
  • Koons backed down to MSRP when the customer escalated to the sales manager and confidently and forcefully defended the existing deal. 🙌
  • Customer informed dealership that they are now on the list of shitty dealers.
  • It's worth noting that @JMoney20 seemed to do okay there with his DM order.
=================================

Is your dealer trying this with you? Go through the steps in this thread.

Is your reservation with a bad dealer? You may have a tough time getting it moved, so be prepared to place a brand new order at another dealer.

=================================

Let's be clear about the scenario this list is for:
  • Customer reserved/ordered Bronco and agreed with dealership on a price (in writing or verbally).
  • Sometime later, especially after scheduling or upon delivery, the dealership informed the customer that "additional dealer markup" is now being applied above the agreed-upon price.
A few special circumstances will also be included:
  1. Dealerships that "steal" a reservation (sell a reserved Bronco to a third party without the customer abandoning the order). Even if this is by accident, it's severe enough to make the list.
  2. Dealerships that applied new ADM to MY22 reservations when rolling over orders for MY21 (i.e. punishing the customer for having to wait longer).
  3. Dealerships that came under new ownership and "changed the deal".
  4. Customers who assumed the Bronco was selling for MSRP, but never actually came to any firm pricing agreement with the dealership, and were later surprised by ADM. This will be very clearly indicated, since some readers will not find the dealer to be entirely at fault in this scenario.
If a dealership later comes to an acceptable arrangement with the customer, that will be clearly noted, but the dealership will not be fully removed from the list. Also, dealerships will not be removed from this list as part of a deal. Customers have no power to directly modify this list and it can't be part of a negotiation.

Additionally, we aren't concerned with what constitutes a legally binding purchase agreement here. If a dealership lies or misleads the customer about ADM, that's enough to make the list.

Inclusion on this list is not a recommendation to avoid the dealer. You can read the details of each case and decide for yourself whether you want to risk a similar experience. The information here is only as good as what the customer provides us; you can read the linked threads and decide for yourself whether the information is accurate and complete.

What this list explicitly does not include:
  • Dealerships that are selling marked-up Broncos from their lot (including mannequins) to new customers. Yes, even if it's $50k over sticker.
  • Dealerships that have been transparent with their reservation customers about above-MSRP pricing from the beginning.
  • Dealerships that surprise customers with dealer add-ons like VIN etching, nitrogen in the tires, etc. that they charge customers for. This is absolutely a scam and is relatively common, but is beyond the scope of this list (as are ripoff trade-in prices, crooked financing games, and other sleazeball tactics).
  • Dealerships that are rude, dumb, messed up the order, gave priority orders to their friends, or aggrieved customers in any other way. This list is specifically for dealerships using deceptive pricing tactics with Ford's reservation/ordering system.

Markdown (GitHub flavored):
Update 1/13/21: Reformatted post. Arranged alphabetically by state. Added Koons Falls Church and LaBelle.
Update 1/18/21: Updated Chino Hills entry with customer resolution.
Update 1/22/21: Updated Autonation Gulf Fwy with customer resolution. Added Currie Motors Frankfort.
You can add me to the Westway Ford in Irving Texas column.
I am an early reservation holder. On 1/30/21 I went to the dealership in person to order my white Bronco wildtrack, cloth seats- kept everything pretty basic. I signed a price sheet, they kept a copy and gave me a copy. A month or two later the GM sent an email saying to come in to place my order. I told him I had already been in to do that. He let me know they LOST my order and I needed to come in and redo it. At the time I went in he said they couldn’t accept my original order because some of the options Ford was offering were no longer being offered or had changed. I believed him since Ford did switch up some options at the time. I went in and went through the order process again. In August, Ford sends an email that my Cyber Orange Bronco Badlands was ordered. Wrong trim and wrong color. I reached out to Ford and they said I had to call my dealer. The GM said he was playing around with different options and accidentally sent in the order. He cancelled it and I had to order again. Why I stayed is beyond me at this point. I guess I trusted them since we had bought our first Bronco there in 1986. I ordered it again and at that time the dual tops were no longer available so I told him I would wait for a 2022. In October, Ford emails me again and says my 2021 Cyber Orange Bronco wildtrack is on order. This time it’s the wrong color and a 2021. I reached out again and the GM said he couldn’t cancel it because he accidentally sent in the finalized order in all the Bronco ordering confusion. Blamed it on Ford. Later in a phone conversation, he said he could cancel the whole reservation and I would have to start again. I figured oh well, no dual tops and orange wasnt so bad. When Ford send the window sticker and info, it has decked out with the Lux package, leather, fully loaded. I still was excited to buy it at 50k/ MSRP 58k. When it finally came in on 1/21/22, I headed in to buy the Bronco they ordered for me. They added 5k worth of “options” that they said all vehicles mandatorily get of which i did not want or authorized, and added a dealer markup of 15k. No way I could afford or would agree to 78k plus TTL!! They took 10k off and acted like they were doing me a favor since the non special order Broncos were being marked up 20-25k. No thanks! I had to leave empty handed. I had to cancel my Order and they got to keep the Bronco. I emailed @Ford Motor Company and they still haven’t responded. The dealership did refund my $100 reservation fee 4 days later. I honestly think they used my reservation to order and get a Bronco for themselves. Shady ass place. Stay clear.

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phocion

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Holy crap...
 

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Holy crap...
That GM sounds as sleazy as hell. Why is he out there "trying out" stuff instead of ensuring his customers are receiving products they ordered?

Sorry you had to deal with these slime balls. Ford should have provided a list of all dealers who will not add ADM or "mandatory accessories" that no one wants.
 

JonD79

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phocion

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Can we add the Monroeville Ford in PA that is right by me? Every Bronco they have listed has a 20k markup
https://www.fordmonroeville.com/new-inventory/index.htm?model=Bronco
This list isn't for dealers marking up dealer stock.
Let's be clear about the scenario this list is for:
  • Customer reserved/ordered Bronco and agreed with dealership on a price (in writing or verbally).
  • Sometime later, especially after scheduling or upon delivery, the dealership informed the customer that "additional dealer markup" is now being applied above the agreed-upon price.
Also worth noting that being listed on a dealer website doesn't necessarily mean the Bronco is actually available for sale. Many list customer-ordered Broncos with fake prices, mainly to drive traffic and attention to their dealership.
 

taguirre

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I am sure someone posted this already but Chino Hills Ford seems to be run by guys who don’t think they have any competition. I got mine from Bowen Scarf in Seattle WA and it was the best experience to date. Come on guys even Porsche dealers with GT3’s don’t do this type of stuff.

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I am sure someone posted this already but Chino Hills Ford seems to be run by guys who don’t think they have any competition.
Couple things:
  1. Chino Hills is the first dealer listed in the original post. For a variety of reasons I think it's easily one of the 10 worst dealerships to buy a Bronco at.
  2. The wildly overpriced Broncos sitting on their lot, while absolutely crazy, have nothing to do with this list. Shows you the mentality of the dealership though.
 

DaveH

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Tracy Ford (Calif), LIED, they agreed they would do X-Plan (via phone conversation, text, and email), then wait for it to be too late to change your dealership and call and tell you too bad, not so sad, pay up or move on.

The "only" raised the price to MSRP, but I moved my order there (90 miles from my house when a dealer near me would do MSRP) because of the over $2000 savings, then got the shaft and had to drive...

They should be on the bad dealer list.

My experience with them.
 
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phocion

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Tracy Ford (Calif), LIED, they agreed they would do X-Plan (via phone conversation, text, and email), then wait for it to be too late to change your dealership and call and tell you too bad, not so sad, pay up or move on.

The "only" raised the price to MSRP, but I moved my order there (90 miles from my house when a dealer near me would do MSRP) because of the over $2000 savings, then got the shaft and had to drive...

They should be on the bad dealer list.

My experience with them.

I will add them soon. From other posts, it sounds like they are not hassling people who agreed to MSRP for ADM, but it's still bullcrap that they backed out of their agreed-upon below MSRP price.
 

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Not sure if deals like these belong here but here are the scalped cars from Phil Long Ford of Denver

Screen Shot 2022-02-15 at 3.59.22 PM.png


Screen Shot 2022-02-15 at 3.59.34 PM.png
 

cole hamer

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Not sure if deals like these belong here but here are the scalped cars from Phil Long Ford of Denver

Ford Bronco 🤬 Naughty Bad Dealerships Hall of Shame ("Surprise ADM" List) Screen Shot 2022-02-15 at 3.59.34 PM


Ford Bronco 🤬 Naughty Bad Dealerships Hall of Shame ("Surprise ADM" List) Screen Shot 2022-02-15 at 3.59.34 PM
I went and talked to them. They are so shady. Crying about people buying and reselling. Honestly don't think its anyones business what a customer does after they buy something from you.
 

Min_Ahn

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I went and talked to them. They are so shady. Crying about people buying and reselling. Honestly don't think its anyones business what a customer does after they buy something from you.
My current car is actually from their lot 3 years ago and their deal was the cheapest amongst all nearby dealerships back then.
Now, the associates that helped me before were replaced by some greedy ass scalpers who won’t stop ringing my phone even after telling them that I already placed an order at a different dealership.
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