I have a personal relationship with the owner of one of the largest Ford dealerships in Los Angeles and can pass along 2 "facts":
1. He is top 20 dealer in the U.S. and has been explicitly told by Ford to only expect 1 or at most 2. Meanwhile, he has ~10 customers vying for those spots (including me).
2. So, everyone is looking at MINIMUM $20k mark-up. And given the MSRP and demand versus supply, that should be taken as "generous."
1. He is top 20 dealer in the U.S. and has been explicitly told by Ford to only expect 1 or at most 2. Meanwhile, he has ~10 customers vying for those spots (including me).
2. So, everyone is looking at MINIMUM $20k mark-up. And given the MSRP and demand versus supply, that should be taken as "generous."
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