$10K Market adjustment!?!?!

[Imaginary Friend]

Don't walk, run.

Local dealer still has a loaded (too loaded, IMO) holdover '23 Badlands 2-door that I looked at this spring for a bit over $10K under sticker.

Deals are out there, but probably not that good on a Heritage.

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[TXBronco1313]

Nope I paid for my heritage edition MSRP not one penny more

 

[PrepVet]

There are idiots everywhere. If the dealer can find a moron to pay a markup good for the dealer. But I have a feeling there are far fewer morons out there that will pay a markup currently.

 

[Brsox]

The market is flush with Broncos so "market adjustments" should be negative numbers.

There should be $10k discounts. Broncos are stacked like cord wood. Manufacturers got too greedy. Vehicles are way overpriced.

 

[HeliPilot]

I opened this thread thinking Ford reduced MSRP by $10k. Oh well.

 

[Trav_Brap]

This is right up there with dealers trying to get 500 bucks for Catalytic Converter etching on Lightnings

Ok. That took me way too long to recognize the ridiculousness

 

[Ducati1098]

Nothing confirmed, but since Heritage continues on on Bronco Sport for 2025, I think its a safe bet it will be around in Bronco as well. I expect Heritage Limited to be gone with a new special edition to replace it.

Good point. And certainly plausible

 

[Kevin Scarbel]

$10K Market adjustment for a 2024 2-door, red, 4cyl, Heritage?!?! (Not a Limited). Anyone else experienced this on a recent purchase?

No, for the most part.
However, the Florida dealers are playing games to amazing levels, demanding you pay $2,000 to $3,000 for window tinting and interior/exterior snake oil treatments on Broncos that haven't even arrived yet and been fitted.
I called my contacts at Ford corporate and stated the obvious........that these Florida dealers are giving Ford's image a black eye.

 

[Snook]

No, for the most part.
However, the Florida dealers are playing games to amazing levels, demanding you pay $2,000 to $3,000 for window tinting and interior/exterior snake oil treatments on Broncos that haven't even arrived yet and been fitted.
I called my contacts at Ford corporate and stated the obvious........that these Florida dealers are giving Ford's image a black eye.

Or how about nitrogen filled tires $300, and some type of paint protectant $1500! There’s really no way to know if they actually did those things

 

[Bugkillah]

This is right up there with dealers trying to get 500 bucks for Catalytic Converter etching on Lightnings

I’d make them show me the etched cats…

 

[Kevin Scarbel]

Or how about nitrogen filled tires $300, and some type of paint protectant $1500! There’s really no way to know if they actually did those things

And I don't want the dealers to do these things.
So I went elsewhere, to honest dealers who don't install nitrogen, window tinting and exterior/interior surface treatments. Made some great new friends.

 

[Cux211]

I would never pay ADM for any vehicle or any reason I’ve only ever payed sticker a few times in my life for a specialty vehicle and that was a hard pill to swallow lol

 

[indio22]

There are idiots everywhere. If the dealer can find a moron to pay a markup good for the dealer. But I have a feeling there are far fewer morons out there that will pay a markup currently.

Dealerships will typically start out with inflated prices trying to snag a whale. I've got some friends who are very nice, but bad with money, and have strong desire for material things. That's a combo of which dealerships are itching to take advantage.

People like that have no business setting foot on a car lot without a friend to talk sense into them and help with hard nosed negotiating.

 

[Fmuguira]

Fishing Dealers …. You ll see more as Fed dropped interest rates and there s suckers who ll buy and pay anything if interest is cheap…… and we wonder why inflation gets out of hand and why lots of folks want financial “help” ???

 

[jeisfoto]

It just takes one sucker and they are banking on it…meanwhile I am looking at a new ‘24 Brapotor listed for 11k off MSRP.

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