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Hello Bronco Fans!!!
As we are all anxiously awaiting the arrival of the Bronco, Friendly Ford wanted to give you an update as to some next steps. Ford has indicated that they will be asking the dealers to start converting reservations to actual orders beginning at some point in December and carrying through January. This next step will help Ford in planning the manufacturing by determining which customers are truly interested in moving forward and which trim levels, packages, and options are most desired. Once Ford starts to build your Bronco, they will begin to give updates as to the progress. Ford is currently projecting to have the first Broncos delivered summer of 2021.
Ford’s goal is to have these ordered Broncos end up in the hands of those that placed it. Ford has laid out its basic Bronco allocation plan, as well as penalties for dealerships that do not stick to the integrity of the reservation/order process. Ford Motor Company and Friendly Ford share the same goal, which is to ensure that every ordered Bronco goes to the person that ordered it. Ford will be tracking the sales and will hand out penalties for dealers that are not in compliance. There will be dealers out there trying to circumvent the process, but Friendly Ford is not one of them!! To that end, Friendly Ford may require an additional deposit at time of order to assist with order fall out.
Once Ford has determined it will begin to take orders, a Friendly Ford Bronco expert will reach out to you to get your order information. By this time, I am sure most of you have been on the build price to start to select what you would order and what it will cost. If you have not, Friendly Ford recommends that you go to Ford.com and build your Bronco and either print off the information or email it to yourself so that you can forward the information to us. Friendly Ford will check it against the order guide and then place your order. Ford Motor Company and Friendly Ford will keep you updated as information becomes available throughout the process
Friendly Ford appreciates your business. The excitement for this vehicle is unlike any other the auto industry has seen in many years. See you in the wild!
Bill Bosnos
General Manager
Friendly Ford
As we are all anxiously awaiting the arrival of the Bronco, Friendly Ford wanted to give you an update as to some next steps. Ford has indicated that they will be asking the dealers to start converting reservations to actual orders beginning at some point in December and carrying through January. This next step will help Ford in planning the manufacturing by determining which customers are truly interested in moving forward and which trim levels, packages, and options are most desired. Once Ford starts to build your Bronco, they will begin to give updates as to the progress. Ford is currently projecting to have the first Broncos delivered summer of 2021.
Ford’s goal is to have these ordered Broncos end up in the hands of those that placed it. Ford has laid out its basic Bronco allocation plan, as well as penalties for dealerships that do not stick to the integrity of the reservation/order process. Ford Motor Company and Friendly Ford share the same goal, which is to ensure that every ordered Bronco goes to the person that ordered it. Ford will be tracking the sales and will hand out penalties for dealers that are not in compliance. There will be dealers out there trying to circumvent the process, but Friendly Ford is not one of them!! To that end, Friendly Ford may require an additional deposit at time of order to assist with order fall out.
Once Ford has determined it will begin to take orders, a Friendly Ford Bronco expert will reach out to you to get your order information. By this time, I am sure most of you have been on the build price to start to select what you would order and what it will cost. If you have not, Friendly Ford recommends that you go to Ford.com and build your Bronco and either print off the information or email it to yourself so that you can forward the information to us. Friendly Ford will check it against the order guide and then place your order. Ford Motor Company and Friendly Ford will keep you updated as information becomes available throughout the process
Friendly Ford appreciates your business. The excitement for this vehicle is unlike any other the auto industry has seen in many years. See you in the wild!
Bill Bosnos
General Manager
Friendly Ford
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