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The dealer told me in September I would have my Bronco delivered in October, one of the few they were getting this year. Now the GM called today to say he had an urgent matter. Excited, I thought my Bronco was at the dealer. Nope, he wanted to tell me the pricing has changed for my Bronco. They would now have to charge me $15K over MSRP because the value of the Bronco has gone up. And.... the last two Broncos they sold to other customers, turned around and sold them to Autonation for $100K each. If I wanted I sell even at +$15k, I could still make a profit. Seems like bait and switch to me. On a quick check, I did see there are Broncos on the market through Autotnation but they seem to be slightly over MSRP. I heard this happening to others but didn't they would do it to me. Pretty pissed off. Does anyone have any thoughts? Has anyone seen any way overpriced Broncos being resold or getting treated by the dealer this way? MSRP was $44K for my Bronco. WTF
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