165k Reservations might be the 2021 cut off and a tall order to fulfill.

[ELJeffe77]

Haha yah. I told my wife (since I turn in my Audi lease next June) that we may be sharing the minivan for a while. If my wait is too long I may just get a jeep gladiator, but time will tell

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[ELJeffe77]

Yeah, if I can get mine in 2021 - even Nov or Dec i'll be happy with that. Credit Score is 820, so that won't be a problem either.

Ah, the joys of being a responsible adult, lol

 

[Garbone]

I will be getting mine from Stephens, will there be snow on the ground?

 

[Brichan]

They don't know how many cancellations they'll have so they have to say 2022 to cover themselves in the event more people follow through with an order than the company expects.

I believe that people in that 165K number who actually place an order will get their Bronco next spring. After all, we just floated Ford a 0% interest, $16.5M loan.

The user survey that went out to a few reservation holders will give them a pretty accurate statistical measure of how many will turn into orders. They aren’t flying totally blind.

 

[djwaly97]

I may actually cancel and re-place a reservation just to move me to the end of the queue. More time to save and be in a comfortable spot. I don’t mind waiting longer for it!

 

[BroncBro]

By June is now the beginning of July. But July 2021 is now October 2023, because of a gap between the Gregorian and Positivist world calendars.

 

[BroncBro]

If I have to wait till spring 2022 will my bronco be a 2022 year model or do have to eat 1 year of depreciation

It will be a 2020 model.

 

[BroncBro]

If Ford thinks I will order a 2021 Bronco and take delivery in 2022, I have some news for them.

The dealerships are going to love people like you that order and don’t pick up. First year Bronco on their lot? ???

 

[Bronco4lyfe85]

awesome, thank you very much… I did only order a month ago, so I certainly do not expect to get mine anytime soon LOL

Same lol. Wife told me about the massive delay, I laughed and said there’s no way that’ll happen. Then i went and reserved one for her and it’ll come when it comes I guess. I’ll never get a better deal then the first year through Granger so I’ll wait it out. She has a car to drive that’s only 3 years old right now so she will be just fine and waiting will allow for more savings and our entire credit situation to look even better.

 

[ThePayola]

OK, to everyone claiming that the money Ford Motor Co. has collected on Bronco deposits is funding all sorts of investment at the company: it takes them approximately 54 minutes to make $16.5M (gross revenues are $158B annually). To put it another way, it's 0.01% of their annual revenue.

Also, since the deposits are refundable, I’m sure they have to be accounted for differently. They can’t go spending $16.5 when they don’t know how much of that money they’re even going to keep.

 

[ThePayola]

I don't know. I think there's a lot more die hards that are into the Bronco more then just a regular SUV. Plus we still have 4 more months of new people making reservations. I think most will fulfill them. I guess we'll find out within a year.

The barriers to entry are absurdly low. All Ford required for was a completely refundable $100 deposit. The amount of drop-off is going to be significant.

Any online forum is going to skew to the enthusiast crowd, but the vast majority of people who put down those deposits are not on this site. Some were opportunists who recognized the hype and hoped they could sell their place in line for a profit to someone else who arrived late to the game. Some are people are aren’t in a hurry to buy a new car, saw the Bronco as an interesting choice to consider, and figured it was worth the hundred bucks to keep that option open. Some are enthusiasts who still might not be able to afford the Bronco/can’t get qualified for financing/have a change in their situation and have to bail out when the day finally comes. And of course some are die-hard enthusiasts who will stick it out no matter what.

Regardless, the number of people dropping out will vastly outweigh the number of new orders added - at least in the short-to-mid term. Just look at the graph in another thread that plots the reservations over time. There was a huge surge in the beginning, but then it tapered off quickly. And there hasn’t been a sharp increase in interest since.

Personally, I wish Ford would have set the bar higher. Requiring a $1,000 deposit would have separated the wheat from the chaff and probably given them (and their supply chain) a much more accurate view of the true demand. By making it so easy for people to get on the list, they undoubtedly increased the hype, but probably made it much more difficult to forecast and plan.

 

[Headsong]

The barriers to entry are absurdly low. All Ford required for was a completely refundable $100 deposit. The amount of drop-off is going to be significant.

Any online forum is going to skew to the enthusiast crowd, but the vast majority of people who put down those deposits are not on this site. Some were opportunists who recognized the hype and hoped they could sell their place in line for a profit to someone else who arrived late to the game. Some are people are aren’t in a hurry to buy a new car, saw the Bronco as an interesting choice to consider, and figured it was worth the hundred bucks to keep that option open. Some are enthusiasts who still might not be able to afford the Bronco/can’t get qualified for financing/have a change in their situation and have to bail out when the day finally comes. And of course some are die-hard enthusiasts who will stick it out no matter what.

Regardless, the number of people dropping out will vastly outweigh the number of new orders added - at least in the short-to-mid term. Just look at the graph in another thread that plots the reservations over time. There was a huge surge in the beginning, but then it tapered off quickly. And there hasn’t been a sharp increase in interest since.

Personally, I wish Ford would have set the bar higher. Requiring a $1,000 deposit would have separated the wheat from the chaff and probably given them (and their supply chain) a much more accurate view of the true demand. By making it so easy for people to get on the list, they undoubtedly increased the hype, but probably made it much more difficult to forecast and plan.

I hope you're right.

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