I test drove a JLU Sahara when they first came out and I can tell you its a chore. For $50,000, you get to rub shoulder to shoulder with the salesman in the passenger seat in a stripped down interior that doesn't have $50,000 worth of sound deadening. Over rough pavement, the front solid axle gets skittish and thats lively on its own. The fact that they can get away with selling one of those rigs for $50k large is baffling and the people that buy Wranglers and 4Runners are mostly posers who want cool looking trucks that want to look the part and this is the same for people that buy pickups. Ford does just fine with their F series trucks with solid axles so I think they can pull it off just fine. How hard is it to make a rigid axle move worund with some control arms holding it? In the end it costs a ton of money to get a quality lift with great characteristics in both a Solid or Independant axle setup. If someone really wanted a SFA Bronco, instead of dumping money in a IFS, they can go to a reputable shop and have a SFA swap done for a few pennies more. Here's pictures from a trip I did with a friend and his family in their new Jeep Wrangler and we switched trucks often. The first thing they said after jumping out of my truck is how beautifully it rides off-road. I can second that because getting tossed around in a Wrangler does get pretty old. Its pretty funny when you have someone get out of a Jeep to envy your Toyota and he sure as hell loved it. The little jeep lifted tires and dragged its undercarriage over everything as we worked to throw rocks to fill holes. And of course the obligatory cool Bronco pic. Look how tiny the JKU looks as its dwarfed by the big trucks lol. In the end, the stock JKU with SFA didn't keep up with a 3" lifted FJ with IFS and my friend decided to abort as he was discouraged by his $45,000 purchase getting beat up, dragged and bucked around off-road. So if you must go wheeling with any rig, you reach its limitations quickly stock when following modded rigs through obstacles.