$2000 off Invoice on October Bronco Reservations at Granger Ford

[AzScorpion]

My bad. I didn’t realize that question had been answered already. Thanks!

No problem. There's so many post sometimes it's hard to keep up with them all.

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[Used2jeep]

Ford has indicated that they are wanting to complete all reservation orders by 2022

So, that means to make a build and submit it. Then when you folks call me I just ask you to "Please have mine be a 22"?

 

[Used2jeep]

Good to know. I'm getting invoice now, so 1,000 under but a drive a few states over probably wouldn't be worth it....unless I could get my Bronco Faster ?

Or if you got to see country that you hadn't seen before.

 

[Wanted33]

Or if you got to see country that you hadn't seen before.

We've seen a lot of that country already Dave. But we're still going to Granger, because there's so much beauty out there you just can't see it all no matter how many times you're there.

 

[SamR]

At least in Granger’s case, Albert should be dealing with mostly well informed buyers.

Could you imagine having to start from scratch with every reservation holder, explaining MOD vs MIC top, why you can’t get PPF with the 2.7, and whatever the hell a “Mansquatch” is?!

Oy vey.

Not to mention - "WHAT DO YOU MEAN I WON'T GET A 2021 BRONCO???"

I imagine a good number of us (myself included) are just going to say "See you in a few months when the 2022 order banks open" as well so it's even easier.

 

[thenewjs]

DAMN, you guys are moving quick. I'm a early morning 1Oct and got an email from Zack. Shit, I didn't expect to hear from you guys till March.

Eitherway I'm sitting out until M22.

 

[ronstar]

DAMN, you guys are moving quick. I'm a early morning 1Oct and got an email from Zack. Shit, I didn't expect to hear from you guys till March.

Eitherway I'm sitting out until M22.

Good for you! I'm a July res and haven't heard from them.

 

[thenewjs]

Good for you! I'm a July res and haven't heard from them.

The email did say there was a slim chance of a 21MY. Also, the email was from Zack and IIRC, he did say he was working the east coast, being the owner I'm sure he has the lighter load and less people to email.

 

[Nova]

Amazing. Granger Ford just doubling down! If I wasn't blocked by Ford and by taxes by being Canadian I would definitely move my reservation.

Let's use this info and share with our Canadian dealers i hope they give in too similar incentives

 

[Used2jeep]

Good for you! I'm a July res and haven't heard from them.

Said that he was going to work some obvious 22s while waiting on answers from other 14s/15s. That is how I fell into his queue.

 

[ronstar]

Said that he was going to work some obvious 22s while waiting on answers from other 14s/15s. That is how I fell into his queue.

I kinda figured that was going on. Makes sense to me. Thanks for the info.

 

[Beach_Bum]

@ronstar Keep in mind Zach is handling the east, Brandon the mid-west, and Albert the West. I don't know how they divided the territories. But your location indicates Illinois so you may be in the mid-west territory and Brandon's reservations may be more than Zach's.

 

[StedeBonnett]

Another Oct. 1 reservation holder. I live in South Carolina - and I got an email from Zach this morning.

I'm passing on a MY21 and jumping in the pool for a MY22.

 

[Milesfrmnowhere]

Hi everyone, my name is Zach and I am the dealership owner at Granger Motors. I want to thank you for being so welcoming and accommodating to our employee Albert @Granger Ford , the reception he has received has been humbling. He has done a great job as an ambassador for our company and will continue to be a resource to you moving forward.

I’m here today to announce a couple of changes that we are going to make moving forward. Due to some new information we received on Friday (9/25). We’ve had to make some adjustments to our business plan with Bronco. This will necessitate some changes moving forward. These changes should allow us to do a better job fulfilling the expectations that our current reservation holders have, allow us to accommodate reservation holders that are considering switching to us, and be able to continue to grow the Bronco reservation count overall.

1 – Albert is going to be moved into our “Bronco Expert” role. Not that he hasn’t been doing this full-time already, but we are going to take some of his other responsibilities off his plate. This should allow him to be a great resource to the Bronco6G community for the rest of this year and into 2022 once all of the reservations have been fulfilled. He has been an employee at Granger Motors since 1996, so he’s not going anywhere soon, unless he decides to retire.

2 – October Bronco Reservations at Granger Ford will receive pricing at $2000 under invoice. If you have make a Bronco Reservation that is timestamped in October we will honor this pricing. This will not apply to you if you transfer your reservation you previously placed with another dealer. To be clear this reservation is not for the early adopter that made your reservation on the initial reveal night or previous to October 1st. This is for the customer who is on the fence about signing up for a Bronco, a customer who is price sensitive and considering a Jeep Wrangler, or a customer who is willing to wait out the initial first rush of customers. We are looking to grow the overall reservation count of the Bronco SUV. You will not be the first person in your town to receive your Bronco in all likelihood. Delivery may not be until the 2022 model year. Ford has stated they will fill reservations before stock orders. But you will be at the end of the line of 165,000 and counting reservations.

• Does this help or hurt existing Bronco Reservation holders at Granger? – We are doing this to help our existing Bronco reservation holders get their Bronco quicker. The 3 factors in the allocation process are the number of reservations of a store, market size and Ford sales of that dealership. We can control 2 out of those 3. We are doing our best to sell as many Ford vehicles possible, even purchasing inventory from other Ford dealerships local to us to sell in an effort to increase our sales numbers. The biggest piece of the puzzle comes with adding more reservations that convert to orders.

• How does this make sense for the dealership? – We are selling these new Broncos like we sell all our new cars. We sell our new vehicles at or near our cost. We get paid a commission if we arrange finance for a customer, sell accessories, sell service contracts, sell the traded-in vehicle, and on work performed in our service department. Our dealership is in rural Iowa with low real estate cost, our land and building are paid for, and we do not have a huge fixed expense budget to cover. This allows us to sell things this way and maintain profitability at the store.

• When can I expect my October Reservation? Ford has announced that the Bronco has 165,000 reservations and counting and they anticipate 75% of those reservations to convert to orders. They have also stated that some of these orders may be filled as a 2022 model year vehicle. So based on that math, they are predicting a little over 130,000 Bronco’s to be sold already carrying into the 2022 model year and you should anticipate your order to be filled then.

• Why am I optimistic about a quicker reservation fulfillment? A Tesla Model 3 and a Ford Bronco are just about polar opposites. But that is the only reservation example we can pull from with comparable numbers. So let’s take a look at history with Tesla’s Model 3.
o Tesla required a $1000 Deposit and had a longer wait time initially for the Model 3. They announced a total reservation count of 450,000. Estimates on the reservation to order conversion ratio was around 30-35% for Tesla.
o Ford requires a $100 Deposit and a shorter wait time for the Bronco. A reservation count of 165,000 and is estimating a 75% fulfillment. If Ford were to fill at a rate similar to Tesla’s on the model 3 that is approximately 50,000-55,000 orders that will come from the 165,000 reservations.
o Obviously this is pure speculation by anyone at this point at what percentage of reservations convert to orders. But I am optimistic that our reservation count will turn convert into orders at a higher rate than the national average because of you the enthusiast at Bronco6G.

• Can I transfer my existing order in and receive $2000 under invoice? No, it is not our intent to steal other dealerships existing reservations with this offer. Our intent is to grow the Ford Bronco brand by aggressively offering the best deal on this new SUV.

• I already have a reservation with Granger, Can I receive $2000 off invoice? You will need to cancel your existing reservation and make a new one with an October timestamp to receive this discount.

• Is plan pricing in addition to this discount available? No, we will honor our previous plan pricing offer. But any plan pricing is completely independent of this offer from Ford. There is no requirement to qualify for plan pricing in order to get this offer as well.

I want to thank Ford for the great opportunity to be a dealer representing their brand. The Bronco is a fantastic SUV and we would not have this opportunity if it wasn’t for all the hard work of men and women at Ford who spent countless hours on this project. We are going to do our best as a dealership to fulfill the expectations of our customers and we feel like this is the best way to do so knowing the information that we now know.

You can certainly help us as a dealership by sharing this offer and information with whoever you know that may be on the fence about a potential Bronco purchase or that are scared at the potential sticker shock that Build and Price may offer. I have attached pricing information below showing the minimum savings this offer will give based upon trim levels for a 4 Door Bronco.

Bronco Trim Level Minimum Savings Off MSRP Base $2498 Big Bend $2897 Black Diamond $3349 Outer Banks $3450 Badlands $3560 Wildtrack $3798

Thank you for the opportunity!

Zach

Link to Reserve a Bronco with Granger Ford

https://www.grangerford.com/new-ford-bronco.html

Edit: Public Service announcement.

This offer will end at the end at 11:59 EST October 31st. We will not continue it on, but go back to the $1000 under invoice on any further reservations we receive.

If you have any questions, please call the store and ask us the rest of the day today and on Friday. We'll do our best to answer questions on Saturday, but that can be a busier day and to guarantee we get everything answered, we'd like you to not wait until the last minute.

Thanks!

Zach, your dealership salesperson says now that I have a VIN finally after 2.5 years of waiting, a NON REFUNDABLE $500 deposit is required.
This was never told to me previously, in fact I was always told no deposit is required.
Is this true?

 

[ColoradoBadsquatch2044]

Zach, your dealership salesperson says now that I have a VIN finally after 2.5 years of waiting, a NON REFUNDABLE $500 deposit is required.
This was never told to me previously, in fact I was always told no deposit is required.
Is this true?

Yes this is true.

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