ColoradoGuy

Badlands
Well-Known Member
First Name
Mike
Joined
Aug 6, 2020
Messages
900
Reaction score
2,798
Location
Colorado
Vehicle(s)
A couple of Acuras
Clubs
 
@[email protected] - I'm sure you hear this a lot, but wanted to give a shout out to Albert. He has been nothing short of a pleasure to work with and I really hope I have a chance to meet him in person.





Advertisement

 

Granger Ford

Badlands
Well-Known Member
First Name
Albert
Joined
Oct 1, 2019
Messages
1,739
Reaction score
6,426
Location
Granger,IA
Website
www.grangerford.com
Vehicle(s)
*
Clubs
 
This is an amazing offer! While I'm already locked in at another dealer with a 7/20/20 reservation date, and won't be eligible for this offer, it's great to see this level of transparency about HOW you're able to make this offer, and specifically WHY you are doing it. Kudos!!
How...It cuts all of the fat out of the deal, the volume of business we already have and will garner from this will make it work...

I know that there will be dealerships fuming about it but that is the least of our worries...

Why.. Because we can, this community has shown us nothing short of respect, and that is hard to get from the public...at least in the car business..

We appreciate all on the Forum for the support you have given us on this journey...
 

rcbickle

First Edition
Well-Known Member
First Name
Robert
Joined
Jul 14, 2020
Messages
415
Reaction score
905
Location
Annapolis, MD
Vehicle(s)
Ford F150 FX4, BMW M550i, BMW Z4, Mini Cooper, Bronco First Edition Reservation
Clubs
 
Hi everyone, my name is Zach and I am the dealership owner at Granger Motors. I want to thank you for being so welcoming and accommodating to our employee Albert @Granger Ford , the reception he has received has been humbling. He has done a great job as an ambassador for our company and will continue to be a resource to you moving forward.

I’m here today to announce a couple of changes that we are going to make moving forward. Due to some new information we received on Friday (9/25). We’ve had to make some adjustments to our business plan with Bronco. This will necessitate some changes moving forward. These changes should allow us to do a better job fulfilling the expectations that our current reservation holders have, allow us to accommodate reservation holders that are considering switching to us, and be able to continue to grow the Bronco reservation count overall.

1 – Albert is going to be moved into our “Bronco Expert” role. Not that he hasn’t been doing this full-time already, but we are going to take some of his other responsibilities off his plate. This should allow him to be a great resource to the Bronco6G community for the rest of this year and into 2022 once all of the reservations have been fulfilled. He has been an employee at Granger Motors since 1996, so he’s not going anywhere soon, unless he decides to retire.

2 – October Bronco Reservations at Granger Ford will receive pricing at $2000 under invoice. If you have make a Bronco Reservation that is timestamped in October we will honor this pricing. This will not apply to you if you transfer your reservation you previously placed with another dealer. To be clear this reservation is not for the early adopter that made your reservation on the initial reveal night or previous to October 1st. This is for the customer who is on the fence about signing up for a Bronco, a customer who is price sensitive and considering a Jeep Wrangler, or a customer who is willing to wait out the initial first rush of customers. We are looking to grow the overall reservation count of the Bronco SUV. You will not be the first person in your town to receive your Bronco in all likelihood. Delivery may not be until the 2022 model year. Ford has stated they will fill reservations before stock orders. But you will be at the end of the line of 165,000 and counting reservations.

• Does this help or hurt existing Bronco Reservation holders at Granger? – We are doing this to help our existing Bronco reservation holders get their Bronco quicker. The 3 factors in the allocation process are the number of reservations of a store, market size and Ford sales of that dealership. We can control 2 out of those 3. We are doing our best to sell as many Ford vehicles possible, even purchasing inventory from other Ford dealerships local to us to sell in an effort to increase our sales numbers. The biggest piece of the puzzle comes with adding more reservations that convert to orders.

• How does this make sense for the dealership? – We are selling these new Broncos like we sell all our new cars. We sell our new vehicles at or near our cost. We get paid a commission if we arrange finance for a customer, sell accessories, sell service contracts, sell the traded-in vehicle, and on work performed in our service department. Our dealership is in rural Iowa with low real estate cost, our land and building are paid for, and we do not have a huge fixed expense budget to cover. This allows us to sell things this way and maintain profitability at the store.

• When can I expect my October Reservation? Ford has announced that the Bronco has 165,000 reservations and counting and they anticipate 75% of those reservations to convert to orders. They have also stated that some of these orders may be filled as a 2022 model year vehicle. So based on that math, they are predicting a little over 130,000 Bronco’s to be sold already carrying into the 2022 model year and you should anticipate your order to be filled then.

• Why am I optimistic about a quicker reservation fulfillment? A Tesla Model 3 and a Ford Bronco are just about polar opposites. But that is the only reservation example we can pull from with comparable numbers. So let’s take a look at history with Tesla’s Model 3.
o Tesla required a $1000 Deposit and had a longer wait time initially for the Model 3. They announced a total reservation count of 450,000. Estimates on the reservation to order conversion ratio was around 30-35% for Tesla.
o Ford requires a $100 Deposit and a shorter wait time for the Bronco. A reservation count of 165,000 and is estimating a 75% fulfillment. If Ford were to fill at a rate similar to Tesla’s on the model 3 that is approximately 50,000-55,000 orders that will come from the 165,000 reservations.
o Obviously this is pure speculation by anyone at this point at what percentage of reservations convert to orders. But I am optimistic that our reservation count will turn convert into orders at a higher rate than the national average because of you the enthusiast at Bronco6G.

• Can I transfer my existing order in and receive $2000 under invoice? No, it is not our intent to steal other dealerships existing reservations with this offer. Our intent is to grow the Ford Bronco brand by aggressively offering the best deal on this new SUV.

• I already have a reservation with Granger, Can I receive $2000 off invoice? You will need to cancel your existing reservation and make a new one with an October timestamp to receive this discount.

• Is plan pricing in addition to this discount available? No, we will honor our previous plan pricing offer. But any plan pricing is completely independent of this offer from Ford. There is no requirement to qualify for plan pricing in order to get this offer as well.

I want to thank Ford for the great opportunity to be a dealer representing their brand. The Bronco is a fantastic SUV and we would not have this opportunity if it wasn’t for all the hard work of men and women at Ford who spent countless hours on this project. We are going to do our best as a dealership to fulfill the expectations of our customers and we feel like this is the best way to do so knowing the information that we now know.

You can certainly help us as a dealership by sharing this offer and information with whoever you know that may be on the fence about a potential Bronco purchase or that are scared at the potential sticker shock that Build and Price may offer. I have attached pricing information below showing the minimum savings this offer will give based upon trim levels for a 4 Door Bronco.

Bronco Trim LevelMinimum Savings Off MSRP
Base$2498
Big Bend$2897
Black Diamond$3349
Outer Banks$3450
Badlands$3560
Wildtrack$3798


Thank you for the opportunity!

Zach
Thank you for continuing to be the one to follow when it comes to Bronco purchases! And kudos to Albert. He has been great and well deserves your accolades.
 

HuskerJen47

Big Bend
Well-Known Member
First Name
Jennifer
Joined
Jul 15, 2020
Messages
202
Reaction score
363
Location
Omaha
Vehicle(s)
Ford Fusion
@Granger Ford If I transfer my current reservation to your dealership will I still get the $1K under invoice?

If I cancel my reservation and reserve with you will that order be for a 2022 Bronco?

Also, do you have to put money down on an order?

Thanks,

Jen
 
Last edited:

JTBros

Black Diamond
Active Member
First Name
James
Joined
Jul 13, 2020
Messages
37
Reaction score
32
Location
Long Island, New York
Vehicle(s)
Fiesta ST
Just curious as someone who already has a reservation and planned to move it to Steven's how would this compare to the $1000 off invoice on a Black Diamond? Personally wouldn't care that much about a delayed delivery for more off.
 

zaki

Black Diamond
Well-Known Member
Joined
Jul 19, 2020
Messages
728
Reaction score
2,325
Location
Texas
Vehicle(s)
'19 Lexus LS 500;'94 Acura NSX;'13 Landcruiser
Vehicle Showcase
3
Looks like many might cancel existing reservations at Granger to place a new one in October.

Since the Bronco is delayed anyway this might not be a bad move.
 

ColoradoGuy

Badlands
Well-Known Member
First Name
Mike
Joined
Aug 6, 2020
Messages
900
Reaction score
2,798
Location
Colorado
Vehicle(s)
A couple of Acuras
Clubs
 
@[email protected] - one other thing (IA folks look away), if you ever decide to expand to Colorado (yes please hopefully), please send Albert to run it for you out here (if he wants join us in Colorado of course). :D
 

BroncoFanBoy

Base
Well-Known Member
First Name
Brandon
Joined
Jul 12, 2020
Messages
516
Reaction score
782
Location
Az
Vehicle(s)
Nissan
Clubs
 
Just curious as someone who already has a reservation and planned to move it to Steven's how would this compare to the $1000 off invoice on a Black Diamond? Personally wouldn't care that much about a delayed delivery for more off.
Not to be a smart ass, but it’s $2000 off invoice, right? So that is $1000 less
 

Lcubed

Badlands
Well-Known Member
First Name
l
Joined
Jul 27, 2020
Messages
500
Reaction score
759
Location
UsA
Vehicle(s)
VW golf r
Amazing! Another great option starting this Thursday!
 

Advertisement





 


Advertisement
Top