Paint

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Here's a take on the delay from someone who isn't a lifelong Bronco fan.

I have been due for a new vehicle for a few years (still driving a vehicle I bought new in university over 6 years ago, and obviously making way more money now). I wanted a new body on frame SUV. Toyota has been recycling the same 4Runner for over a decade now, so I thought I'd wait and see what the Bronco had to offer. Obviously I'm interested enough in the Bronco to sign up for this site.

Then this whole reveal gets botched to the point you think Ford might have a vengeful employee going out of their way to screw it up. You have what's almost literally a captive audience with nothing to do, and you let the opportunity for an online reveal pass you by. Then you say it will still be revealed in Spring and let that pass. Then you finally give a firm date and then BREAK IT AGAIN.

I was already annoyed enough that I was leaning to the point of needing to be absolutely wowed to be willing to buy a Bronco after this ****-show. Now I'm so fed up, in part due to the delay being done to appease woke culture, that it would take something close to a miracle during that reveal to motivate me to buy it. I half hope it fails already.

Also, the black spy photo looks like a Dodge Nitro, and the 2004 concept still looks miles better. Thanks for letting me rant.
Ain't gonna lie, you had me at the beginning. But then you went off the rails.

I too, am a new Bronco fan. I've always liked them, but never really considered one until meow. Also...if it doesn't pan out, I'll likely buy a 4Runner.

But to my knowledge, they've put off the reveal twice. Both times for pretty legit reasons.

And I couldn't give two flying rat's butt whiskers how they handle the reveal. It has zero bearing on my purchase decisions. I care about the product and availability. Crying about the manner it is revealed...especially THIS year, of all years...well...that's just some weird myopic world view that I just can't wrap my head around.



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BroncoBoy22

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Ain't gonna lie, you had me at the beginning. But then you went off the rails.

I too, am a new Bronco fan. I've always liked them, but never really considered one until meow. Also...if it doesn't pan out, I'll likely buy a 4Runner.

But to my knowledge, they've put off the reveal twice. Both times for pretty legit reasons.

And I couldn't give two flying rat's butt whiskers how they handle the reveal. It has zero bearing on my purchase decisions. I care about the product and availability. Crying about the manner it is revealed...especially THIS year, of all years...well...that's just some weird myopic world view that I just can't wrap my head around.
Especially because the reveal date is still 6+ months away from when you can actually drive one off the lot. In the grand scheme the two reveal delays won’t matter
 

FirstOnRaceDay

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Patience is a virtue and the 2004 concept is terrible. This two door honours the original
do people realize that the 2004 concept is a FWD unibody 2003 Ford Escape with a body kit and a tiny banger diesel motor?
 

Jwlaff

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Ain't gonna lie, you had me at the beginning. But then you went off the rails.

I too, am a new Bronco fan. I've always liked them, but never really considered one until meow. Also...if it doesn't pan out, I'll likely buy a 4Runner.

But to my knowledge, they've put off the reveal twice. Both times for pretty legit reasons.

And I couldn't give two flying rat's butt whiskers how they handle the reveal. It has zero bearing on my purchase decisions. I care about the product and availability. Crying about the manner it is revealed...especially THIS year, of all years...well...that's just some weird myopic world view that I just can't wrap my head around.
My problem with the reveal issues is not that I'm having to wait longer to see something I was always going to purchase day 1 anyway. But that I've been waiting for over a year to make a purchasing decision (that may or may not be the Bronco) based on the reveal. And when Ford keeps jerking me around when it comes to when I can make that purchasing decision it turns me off as a customer.

To me it's like a salesman telling me I should test drive his vehicle before buying something else. I say "sure, I'll give your vehicle a chance, when can I have a look at it?" and then put off my plans to purchase that other vehicle. Then every time the salesman schedules a test drive for me (ie, the reveal), I show up at the dealership only to be told the demo isn't available that day and to come back later, like way later.

Then I learn there was never any good reason why the demo wasn't there, like the manager drove it to the bar the prior night and had to leave it there because he was too drunk to drive (ie, Ford had no good reason not to reveal this thing online to its bored customer base and automotive journalists waiting for anything interesting to capture their attention - look at the viewership records the NFL draft broke this year, for something so mundane).

Ford should appreciate potential customers like me who are waiting to give them a chance instead of constantly toying with them.
 
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BroncoBoy22

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My problem with the reveal issues is not that I'm having to wait longer to see something I was always going to purchase day 1 anyway. But that I've been waiting for over a year to make a purchasing decision (that may or may not be the Bronco) based on the reveal. And when Ford keeps jerking me around when it comes to when I can make my purchasing decision it turns me off as a customer.

To me it's like a salesman telling me I should test drive his vehicle before buying something else. I say "sure, I'll give your vehicle a chance, when can I have a look at it?" and then put off my plans to purchase that other vehicle. Then every time the salesman schedules a test drive for me (ie, the reveal), I show up to the dealership only to be told the demo isn't available that day and to come back later.

Ford should appreciate potential customers like me who are waiting to give them a chance instead of constantly toying with them.
Who says they don’t? It took a world wide pandemic and cancel culture to delay the reveal a few months. If it were up to them you would have seen the vehicle by now. Patience my friend
 

RockEye

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This has been in the works for so many years that it would be a far greater mistake if Ford botched the actual reveal rather than the date. There is a tremendous amount of planning involved in an event. And severely critical networking and coordinating required to do an online reveal that will have many thousands watching at the same time. They can't miss a beat as people such as yourself have shown that any minor thing is enough to make them look away. They need everyone they can get to make this a successful investment that evokes new attention from buyers moving to Ford.
 

Stampede.Offroad

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:eek: Coincidence or first Bronco easter egg?!?


E423AB34-9C9F-49FE-B130-99C04342F8A1.jpeg
Like I said, at this point Ford can just delay for whatever stupid reason. It's been delayed repeatedly and doing it again because the sky wasn't the right shade of blue or whatever won't make any difference.
 

Colorado buff

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Boggles my mind that people actually pretend to have liked it.
we sir are in 100% agreement. The two door that is being released is amazing. The four door looks surprisingly good. I probably will wait a couple years to see if they make a hybrid but definitely want to pick one up if the early users have good things to say. I have a 2000 4Runner that I want to get 5 more years out of.
 



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