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2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network

MRTperformance

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Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network Bronco Build

Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network Bronco Vegas


The final stages of the SEMA Businesswomen’s Network (SBN) All-Female Build project kicked off at the end of September as the Ford Bronco 4-door Wildtrak moved from Southern California to the Motor City.

With support from the entire community, women volunteers ranging in ages and skill sets wrenched on the vehicle to get it ready for its big debut at the world-renowned SEMA Show in Las Vegas.

MRT Performance is proud to have helped contribute to this excellent Bronco build offering our facilities, paint services and fabrication abilities. As it just so happens the brand new SEMA Garage Detroit location is right next door to MRT's headquarters.

While the build was wrapping up we were invited to check out the All-Female Bronco
Build before it was packed up and transported for SEMA. We also had a chance to check out SBN's 2013 Ford Mustang GT High Gear SEMA build as well.

More info on the build can be found HERE




Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network 20221021_145116

Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network 20221021_145151 (1)

Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network 20221021_145305

Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network 20221021_145141



2013 Mustang GT High Gear SBN SEMA Build
Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network 20221021_145547

Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network 20221021_145519 (1)
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Macjr

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That’s sweet!
 

bronK1TT

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That light-up grill looks really cool
Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network 1668526592991
 

BAJA FORGED

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Asking for a friend, how many of the aftermarket build parts were designed by women?

The Bumpers were designed by a woman. Just like all of our products.
 

mpeugeot

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The Bumpers were designed by a woman. Just like all of our products.
Went to the website, couldn't find any products for sale. Interesting business model. The bumpers look good though, where are the production ones going to be built?
 

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Hdscreens

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Thanks for not ruining with pink all over! 😛
 

1970Budster

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Asking for a friend, how many of the aftermarket build parts were designed by women?
The ones that I know off the top of my head.
The bumpers were designed and made by a women Theresa Contreras owner of BAJA Forged.
The front grill that lights up, is a female designer at Ford, she came out to the build and installed the grill as well.
The wrap is also designed by Mek Magnets. She also has this same design that she offers in her product.

These are some of the women owned / co-owned companies that I know of... BAJA Forged, Oracle Lighting, Mek Magnet, Icon Vehicle Dynamics, Bronc Busters.
 

mpeugeot

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Misappropriation of the "woman owned business" moniker is so common as to be laughable.

Do you really expect me to believe that BroncBuster and ICON are "woman owned businesses" in anything other than name only?

Lets be serious, what is Amy doing as owner of BroncBuster? Did she design anything more complicated than a webpage? It's clear that without Tyler, BroncBuster wouldn't exist, but BroncBuster certainly does not rely on Amy for the creative direction, technical capability, or overall direction of the company.

From ICON's website, "Led by head engineer and SCORE champion driver Dylan Evans, ICON Vehicle Dynamics has the unique qualities to design and build the highest quality suspension components and test them in both real world applications as well as race conditions."

What day of girlhood is Dylan on?
Ford Bronco 2022 All Female Bronco SEMA Build - SEMA Businesswomen's Network NYPICHPDPICT000009166438-10


Just stop the cap. If women want to be seen as equals in the space, they need to stop allowing the misappropriation of "woman owned business" by men.

Come on now, what about the businesses that are really led and driven by women? This misappropriation and use of figureheads is insulting to the women who actually run businesses in the space.
 

Rwhite692

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This is not a new thing. Lots of family-owned businesses discovered long ago that there are advantages to putting the business in the wife's name. Many companies have programs that have preferential sourcing policies for Women and Minority Owned businesses, particularly in the advanced technology space and anything serving government contracts / the military industrial complex. Intel, for example, actually requires that their suppliers report to them quarterly on their % of Diverse Supplier spending and ranks the supplier quarterly on how well they do this as compared to their peers, which in turn drives their overall supplier rating at Intel which affects how much business they are awarded. Not saying any of this is "right" or "wrong", just explaining that it is the reality, and it has been, for a long time now.
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