When a company is selling EVERY unit they are able to manufacture I don't think they are terribly concerned about to whom they are being sold. Your premise is these represent actual lost sales but that's simply not the case.It's been said that reservation holders would be taken care of in MY22 and now we're rolling to MY23 with early reservations still on Grangers' books. Going off of Zachs numbers there's 600 orders that will go unfilled, that's potentially $30 million dollars in lost sales for Ford. If doing the right thing for your customers doesn't sway you then maybe the bottom line of doing it will.
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