The math says you are screwed if you are at a dealership with a couple hundred orders. When Ford released how they were doing MY22 allocation, I cancled my Granger, it was in mid 600 range and completely pointless, you had a better chance of doing a walk in order which I should of tried. Heck I was sitting at about 45 for my current 21 order and I still dont have one, but Ford threw me off a cliff with this Raptor crap.
For clarity Zach, how many of the 164 deliveries for MY21 Broncos and the expected 155 deliveries for MY22 Broncos were pure dealer allocation units that were sold from your lot versus customer orders, whether reservation-converted-to-order or walk-ins?Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.
Where we've been: We received a larger piece of the pie for the 2021 model year Broncos and with the allocation changes for 2022, our share of the overall Bronco production was cut significantly. We'll deliver 9 less broncos over the 2022 model year than in 2021 because of these changes.
2021 Model Year Bronco Deliveries - 164
2022 Model Year Bronco Deliveries - 105
Current Broncos with VINS - 50
2023 Bronco Allocation - as posted here, the 2023 Bronco allocation is based on 2 factors, neither of which is the amount of outstanding orders/reservations that the dealership holds.
1 - 50% of it is the share of nation sales for the last 3 yers (this number has gone up for us, but the 3 year average makes it very hard to move).
2 - 50% is based upon the share of nation sales for 2022 model year for Bronco and Bronco Sport. I detailed the decrease in the share of nation sales on Bronco above, but our aggressive discounting on the Bronco sport greatly increased our Bronco Sport sales going from 18 in 2021 model year to 64 in 2022 model year.
Our first month of allocation was 15 Broncos. I was hopefull that the Bronco COVP process would have been a part of the allocation formula, but since Ford made the decision to omit that factor. I would anticipate that 15 number being our typical monthly allocation. I would estimate 150-200 Broncos as our total 2023 allocation. This will put us well short of the 828 outstanding reservations that our dealership currently has.
What does this mean for our reservation holders? I'm still certain that the bronco orders won't be picked up in exact numerical order. Commodity restrictions will determine which Broncos get scheduled. Like in 2021 and 2022, we had some October reservations that were very 'commodity friendly' (think Big Bend, soft top) that got scheduled well before earlier reservations. I would not anticipate there being a very good chance of a reservation being scheduled if you are in the later 60-70% of our reservation holders.
Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.
How will price protection work for 2023 MY? With the change from one model year to another, Ford has typically applied a direct offer to the customer vehcile as a rebate. This is all the information we have below:
Will I have price protection for 2024? I believe Ford has stated previously that 2023 is the final year for price protection. This is not something we control, but a Ford corporate decision.
Will you continue to honor your discount? Yes, if you are a reservation holder with us, regardless of when the vehicle is fulfilled (2028 MY Bronco), we will honor our price protection discount on a non-allocation limited trim (ex. no heritage limited, or Bronco Raptor). We feel like its the least we can do for our customers and that discount will be honored at $1000 under invoice or $2000 under invoice depending on when the reservation was placed.
When will I be contacted about my order? We will have our staff prioritize the customers who have the longest held reservations and run through the list. If you'd like to send a Build & Price from Ford's website to [email protected] we can update that for you. We will process all of these orders by the November deadline.
What if I want to cancel my reservation? We certainly understand and can refund back your deposit of $100.
We are still offering 4% under invoice on Jeep Wranglers for anyone that would like to make the switch. You can email [email protected] with a build and price to get started.
This is certainly not what we had envisioned when we initially took reservations and we will do our best to hold up our end of the bargain.
Zach
Dealers are only allocated x amount of Broncos for the year. There is no special ordering outside of those allocations. A dealers allocations (and the amount of orders they have) is the single biggest factor in determining if you receive your Bronco this year or next. Followed by build constraints. Most dealers will not offer up how many allocations or orders they have.
I've thought about this as well, wonder if there is something in the scheduling process that flags a price protected build and it is purposely pushed backed. Or is that chunk of $$ even consequential to FoMoCo in the big scheme of things? I have original PP from '21 but at this point don't give a crap about it, I'd rather have the Bronco so will likely change my build to what I want today which is a 4 door auto SAS with the soft top.
I was a Stephens order (under invoice offer like Granger), but near the end of the line. When Ford changed the allocation formula last year, I placed a walk in order at a local dealer this January. I realized then that I was screwed and Ford reinforced that with the recent allocation news. Thankfully, my walk in order I placed in January will be here next week. Yeah, I'm paying a little more, but if I stuck with Stephens, I'd likely be a 24.
I see a learning curve in someone's future. An a cold shower after believing what "a dealer said".
THIS RIGHT HERE!!! I wish everyone that has a reservation with @Zach@Granger would burn them up with emails. I wish Zach could forward this to everyone on his list. I am afraid if he did, Ford would get their panties in a wad and make it worse for them.
Priority codes up to this point on Broncos haven't mattered, its about reservation timestamp. On other lines priority codes are set by date of the order. Oldest to newest.
email [email protected] The discrepancy is now that the reservation number now integrates all of our reservations, not just the ones converted to orders as before.
Yes, I don't think we've seen the explanation in detail on the 23, so she's just passed on the most recent 22.5 information she has at this point.@Zach@Granger You've mentioned it briefly in your initial post. But there has been wrong information coming from Samantha regarding PP. She is still repeating the MY'22.5 PP policy where a change to an order eliminated PP. With the most recent communication in the MY'23 Order Holder FAQ, it is clear that changes to an order and switching trims does NOT negate PP. PP is even eligible for the Standard Heritage and Everglades models. The amount of the cert. will be based on the build prior to 3/11/22.
No, I have to spend a bunch of money on Charging stations it sounds like.
We have plenty of available Bronco Sport allocations.
We will re-order those as 2023s. I believe all but 1 or 2 of our 2022 allocations will roll to 2023. So most of them did not get picked up.
I would imagine our attrition rate of 99s would be the same or higher than last year because of the wait. So Probably 40-50% of our overall orders will fall out leaving 400-500 "real" orders.
Outerbanks or base.
