2023 Bronco Allocation is Based on These 2 Factors

[BigFootie]

Thanks for the update Zach. Unfortunately another kick in the pants. (either side, both hurt). I recall going through this same feeling last year around this time. Fortunately, you stood up tall and offered BS's at 6% below invoice to help with your allocations and to get some of us vehicles when we were desperately in need of one.

I am extremely happy with my '22 Bronco Sport Badlands. Turns out to be a much nicer vehicle than I had expected. Considering I never even sat in one until the day I left the Granger corral in it.

But, I'm really disappointed in the fact it does not appear that things have improved as far a getting a full size. Last year you were telling us October reservations that it could be '24 or '25 and it looks like you were spot on.

I have a 2 door 2.3MT Badlands High on order now, do you think it would help if I changed to a HE? At least that is mid package but still seems like little chance but at this point not sure it matters.

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[Zach@Granger]

Thanks for the update Zach. Unfortunately another kick in the pants. (either side, both hurt). I recall going through this same feeling last year around this time. Fortunately, you stood up tall and offered BS's at 6% below invoice to help with your allocations and to get some of us vehicles when we were desperately in need of one.

I am extremely happy with my '22 Bronco Sport Badlands. Turns out to be a much nicer vehicle than I had expected. Considering I never even sat in one until the day I left the Granger corral in it.

But, I'm really disappointed in the fact it does not appear that things have improved as far a getting a full size. Last year you were telling us October reservations that it could be '24 or '25 and it looks like you were spot on.

I have a 2 door 2.3MT Badlands High on order now, do you think it would help if I changed to a HE? At least that is mid package but still seems like little chance but at this point not sure it matters.

It would be too early for me to speculate. I am sure the mid package won't hurt.

 

[BigFootie]

It would be too early for me to speculate. I am sure the mid package won't hurt.

Thanks Zach as always.

 

[69351windsor]

SO basically, I'm screwed & looking at MY 2026 - 27. Thanks for nothing FORD. They deliberately rigged this game against Granger to allow & perpetuate gouging by other dealers. Ford could easily build all ours & a lot more if they really wanted to. Just saying FU to Ford isn't enough. Definitely will not buy another anything by Ford & definitely go the extra to steer all friends & family away from them.

 

[Slyder]

Yeah, thanks for the update.

Currently, I dropped roughly 100 spots from the prior list. Looks like '23 might be out of the question.

Guess I'll have to see where I sit when the dust settles and the 99'ers that don't convert have been weeded out.

Maybe I'll get lucky and get picked with the standard Heritage. Right?

Right?

One can hope at least.

Going local or in state with a new order is out of the question. They've been tacking on adm's of varying degrees depending on model and options.

Local Dealer just had a used 2Dr Badlands with 2.3, auto, leather seats, non-sasquatch with upgraded factory wheels, tow package and mid-package. It's a $47k vehicle by '23 M.Y B&P but they have a 'special of the day' on it for $63k.
That's for a used one. I've heard anywhere from $2k to $8k tacked on for new, but I haven't confirmed personally, so I'd be a bit skeptical, but not surprised if it was true.

 

[Rebel Bronc]

Wow. I know some people don't like getting a new vehicle at the end of the model year, but I feel like I won the lottery with a build week of 10/24/22.

 

[OmahaKevin]

Write or email Ford. Get on Twitter and make some noise. In February we had some good publicity but Ford never officially responded and continues to ignore the most successful Bronco dealers.

On Twitter we are using #FordBronco #ReservationsOverAllocations and #DudeWheresMyBronco. You can use the tiny URL https://t.co/KlI8r0JpE8 to link to the Bloomberg article. Tweet to @Ford @mrlevine @SarahHolm @jimfarley98

Here is contact info for several relevant Ford execs.

Jim Azzouz
Director, Customer Experience
1 American Road
Dearborn, MI 48126
[email protected]

Elena Ford
Chief Customer Experience Officer
1 American Road
Dearborn, MI 48126
[email protected]

Frederiek Toney
Vice President Global Ford Customer Service Division
1 American Road
Dearborn, MI 48126
[email protected]

Chief Executive
Jim Farley
President and CEO
1 American Road
Dearborn, MI 48126
(313) 322-3000
[email protected]

Sarah Holm
Manager, Digital & Social Media Communications
1 American Rd
Dearborn, Michigan, 48126
Twitter @SarahHolm

 

[broncoj11]

Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.


Where we've been: We received a larger piece of the pie for the 2021 model year Broncos and with the allocation changes for 2022, our share of the overall Bronco production was cut significantly. We'll deliver 9 less broncos over the 2022 model year than in 2021 because of these changes.


2021 Model Year Bronco Deliveries - 164
2022 Model Year Bronco Deliveries - 105
Current Broncos with VINS - 50


2023 Bronco Allocation - as posted here, the 2023 Bronco allocation is based on 2 factors, neither of which is the amount of outstanding orders/reservations that the dealership holds.

1 - 50% of it is the share of nation sales for the last 3 yers (this number has gone up for us, but the 3 year average makes it very hard to move).

2 - 50% is based upon the share of nation sales for 2022 model year for Bronco and Bronco Sport. I detailed the decrease in the share of nation sales on Bronco above, but our aggressive discounting on the Bronco sport greatly increased our Bronco Sport sales going from 18 in 2021 model year to 64 in 2022 model year.

Our first month of allocation was 15 Broncos. I was hopefull that the Bronco COVP process would have been a part of the allocation formula, but since Ford made the decision to omit that factor. I would anticipate that 15 number being our typical monthly allocation. I would estimate 150-200 Broncos as our total 2023 allocation. This will put us well short of the 828 outstanding reservations that our dealership currently has.


What does this mean for our reservation holders? I'm still certain that the bronco orders won't be picked up in exact numerical order. Commodity restrictions will determine which Broncos get scheduled. Like in 2021 and 2022, we had some October reservations that were very 'commodity friendly' (think Big Bend, soft top) that got scheduled well before earlier reservations. I would not anticipate there being a very good chance of a reservation being scheduled if you are in the later 60-70% of our reservation holders.


Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.


How will price protection work for 2023 MY? With the change from one model year to another, Ford has typically applied a direct offer to the customer vehcile as a rebate. This is all the information we have below:

Will I have price protection for 2024? I believe Ford has stated previously that 2023 is the final year for price protection. This is not something we control, but a Ford corporate decision.


Will you continue to honor your discount? Yes, if you are a reservation holder with us, regardless of when the vehicle is fulfilled (2028 MY Bronco), we will honor our price protection discount on a non-allocation limited trim (ex. no heritage limited, or Bronco Raptor). We feel like its the least we can do for our customers and that discount will be honored at $1000 under invoice or $2000 under invoice depending on when the reservation was placed.


When will I be contacted about my order? We will have our staff prioritize the customers who have the longest held reservations and run through the list. If you'd like to send a Build & Price from Ford's website to [email protected] we can update that for you. We will process all of these orders by the November deadline.


What if I want to cancel my reservation? We certainly understand and can refund back your deposit of $100.


We are still offering 4% under invoice on Jeep Wranglers for anyone that would like to make the switch. You can email [email protected] with a build and price to get started.

This is certainly not what we had envisioned when we initially took reservations and we will do our best to hold up our end of the bargain.

Zach

Why can’t ford get this right? Why did ford omit COVP from allocation formula? Once again we’ll get screwed

 

[BigGarnet]

Write or email Ford. Get on Twitter and make some noise. In February we had some good publicity but Ford never officially responded and continues to ignore the most successful Bronco dealers.

On Twitter we are using #FordBronco #ReservationsOverAllocations and #DudeWheresMyBronco. You can use the tiny URL https://t.co/KlI8r0JpE8 to link to the Bloomberg article. Tweet to @Ford @mrlevine @SarahHolm @jimfarley98

Here is contact info for several relevant Ford execs.

Jim Azzouz
Director, Customer Experience
1 American Road
Dearborn, MI 48126
[email protected]

Elena Ford
Chief Customer Experience Officer
1 American Road
Dearborn, MI 48126
[email protected]

Frederiek Toney
Vice President Global Ford Customer Service Division
1 American Road
Dearborn, MI 48126
[email protected]

Chief Executive
Jim Farley
President and CEO
1 American Road
Dearborn, MI 48126
(313) 322-3000
[email protected]

Sarah Holm
Manager, Digital & Social Media Communications
1 American Rd
Dearborn, Michigan, 48126
Twitter @SarahHolm

@mrlevine and @Ford Motor Company won't do anything at this point. They both blatantly lied when they promised over and over again that reservariont would be built in order (other than for constraints) and that they would be completed before stoick orders were built. Both blatant, and repeated lies. It's no use now. Levine is the worst, as he had an obligation to resign after he was forced to lie again and again to their customers.

 

[Hdscreens]

How does Granger set or determine priority codes?

 

[OmahaKevin]

Write or email Ford. Get on Twitter and make some noise. In February we had some good publicity but Ford never officially responded and continues to ignore the most successful Bronco dealers.

On Twitter we are using #FordBronco #ReservationsOverAllocations and #DudeWheresMyBronco. You can use the tiny URL https://t.co/KlI8r0JpE8 to link to the Bloomberg article. Tweet to @Ford @mrlevine @SarahHolm @jimfarley98

Here is contact info for several relevant Ford execs.

Jim Azzouz
Director, Customer Experience
1 American Road
Dearborn, MI 48126
[email protected]

Elena Ford
Chief Customer Experience Officer
1 American Road
Dearborn, MI 48126
[email protected]

Frederiek Toney
Vice President Global Ford Customer Service Division
1 American Road
Dearborn, MI 48126
[email protected]

Chief Executive
Jim Farley
President and CEO
1 American Road
Dearborn, MI 48126
(313) 322-3000
[email protected]

Sarah Holm
Manager, Digital & Social Media Communications
1 American Rd
Dearborn, Michigan, 48126
Twitter @SarahHolm

I've emailed all of them as well as sent certified letters. I Tweet at them most days. I'm a pain in the a$$.

If hundred of us did that we will get their attention.

 

[Broncobadlands2023]

Write or email Ford. Get on Twitter and make some noise. In February we had some good publicity but Ford never officially responded and continues to ignore the most successful Bronco dealers.

On Twitter we are using #FordBronco #ReservationsOverAllocations and #DudeWheresMyBronco. You can use the tiny URL https://t.co/KlI8r0JpE8 to link to the Bloomberg article. Tweet to @Ford @mrlevine @SarahHolm @jimfarley98

Here is contact info for several relevant Ford execs.

Jim Azzouz
Director, Customer Experience
1 American Road
Dearborn, MI 48126
[email protected]

Elena Ford
Chief Customer Experience Officer
1 American Road
Dearborn, MI 48126
[email protected]

Frederiek Toney
Vice President Global Ford Customer Service Division
1 American Road
Dearborn, MI 48126
[email protected]

Chief Executive
Jim Farley
President and CEO
1 American Road
Dearborn, MI 48126
(313) 322-3000
[email protected]

Sarah Holm
Manager, Digital & Social Media Communications
1 American Rd
Dearborn, Michigan, 48126
Twitter @SarahHolm

Honestly, none of them care. I emailed them last week and had a customer service rep call me. She said she would call me back, she never did. Nothing we do or say will change anything. I’ve also talked to the same editor from the Bloomberg article and while he finds it interesting he doesn’t seem too interested in writing anymore about it.

 

[mpeugeot]

Well, I just moved back 300+ spaces in line if my math is correct. Obviously, No Bronco for me until 2029 - This system is so broken, but thank you Zack for doing your best.

@Ford Motor Company, do you see any problems here?!? This is what happens when you put allocation ahead of reservations.

 

[jonwithanelcamino]

Can someone find my number on the list?
I was 44 before all the 99’s

7179

and now I can’t find it!

 

[Bestdayever]

Thank you, Granger Ford. I maybe don't completely understand your system. I have from you a signed order dated 10/21/21. with a reservation number and an order number statused at 19. I seemed to have dropped appx. 250 positions to #603. This is a base two door quatch. Who would I email that info to at Granger. Thanks again for being so open and honest.

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