2024 TRD Pro officially $63,900. Yikes!!!

[Mini2nut]

I placed my Pro deposit a year ago but the official pricing has me hesitating from trading up from my 2019. That‘s around $70k out-the-door in my neck of the woods.

For an extra $250 I may go down to my local Ford dealer and custom order a 4WD F150 Tremor with a standard good old American 5.0L V8 for only $64,150.

Toyota may have lost a loyal buyer over the rediculous price increase.

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[bitrunner]

I remember looking at the Rivian R1T and thinking it was really nice but it was a ridiculous price for a midsize truck. After tax credits it’s pretty much the same price as a TRD Pro now

 

[Tacoflvrd]

I expected them to be around this price. It sucks but it is what it is. It’s a sexy ass truck!
I had been truck shopping for the last two years and finally decided to just bite the bullet and get a new taco. I have zero regrets, it’s a huge upgrade from the gen 3. I don’t think I could bring myself to drop that much on a taco though, I think I’d just go with the tundra at that price point.

 

[RaskyR1]

Yeah, it's a bummer. I was really hoping pricing would be in line with the Ranger Raptor but once I realized it was going to be around $65K I puller my deposit and got a new full size truck.

 

[univurshul]

I remember looking at the Rivian R1T and thinking it was really nice but it was a ridiculous price for a midsize truck. After tax credits it’s pretty much the same price as a TRD Pro now

Yeah but..repairing those things is an absolute nightmare apparently and the insurance premiums are looking at the $95k and not the vehicle sans credit. Porsche-like numbers

 

[Mini2nut]

The factory is down for a 2024/2025 refresh. The rumor is that Rivian may offer a lower priced trim level once the plant is done with retooling for the refresh.

 

[Gear_yyc]

I remember looking at the Rivian R1T and thinking it was really nice but it was a ridiculous price for a midsize truck. After tax credits it’s pretty much the same price as a TRD Pro now

Larger cab than any mid-size, 1700lb+ payload, 11,000lb towing capacity. I'd say it is a full size. Drove one last week and was pretty blown away, but in Canada, even the base trim is almost $40k more than the hybrid TRD OR I'm waiting on, so I can't even come close to justifying it.

 

[bitrunner]

Larger cab than any mid-size, 1700lb+ payload, 11,000lb towing capacity. I'd say it is a full size. Drove one last week and was pretty blown away.

Actually today’s news has me looking at these again. If the company was on sturdier financial ground, I’d probably be leaning that way.

 

[GRKTRD]

Ya I think I am officially out on the pro. I’ll keep my trd off road and r8 in the garage instead. Dont need it that bad. I have my show boat car and it aint gonna be a truck for 65k. I don’t off road anymore they are only tools to me anyways.

 

[mcrwlrpro]

Yeah. Gotta pay to play. However, I will NOT pay a penny over MSRP. So, if that means I'm waiting a while, so be it.

 

[FoxTRDPro]

Did you guys see that the 2024 doesn't even include the ISO Dynamic seats.... That pricing is CRAZY considering a feature they called out so heavily won't even be available till the 2025 model year and sounds like they will be a $$$ option....

 

[mcrwlrpro]

Did you guys see that the 2024 doesn't even include the ISO Dynamic seats.... That pricing is CRAZY considering a feature they called out so heavily won't even be available till the 2025 model year and be a $$$ option....

Where did you see that?

 

[North]

Did you guys see that the 2024 doesn't even include the ISO Dynamic seats.... That pricing is CRAZY considering a feature they called out so heavily won't even be available till the 2025 model year and be a $$$ option....

They have been advertising those seats left and right and all of the production trucks they drove at the press event had them. Unless there was some major safety issue discovered I find this hard to believe.

 

[FoxTRDPro]

Where did you see that?

It is in the Motortrend article about halfway down. https://www.motortrend.com/reviews/2024-toyota-tacoma-trd-pro-first-drive-review/

 

[FoxTRDPro]

They have been advertising those seats left and right and all of the production trucks they drove at the press event had them. Unless there was some major safety issue discovered I find this hard to believe.

I found it hard to believe as well, look at my previous reply, I pasted the quote from Motortrend.

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