I agree, I think its largely ignored that a huge number of people buy wranglers just because its an SUV that you can take the top off of
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Maybe they're going after the Subaru crowd.which begs the question. What is the point of the bronco sport? They could have made that car open air like the other broncos/wranglers without the offroad stuff and sold a trillion of them at 20/25k or even less
For sureMaybe they're going after the Subaru crowd.
Because of perceived value.which begs the question. What is the point of the bronco sport? They could have made that car open air like the other broncos/wranglers without the offroad stuff and sold a trillion of them at 20/25k or even less
I agree with this as well. I think Jeep fans should be hoping that the Bronco lives up to the hype and then some, will get Jeep to really pursue making a better wrangler and/or bring the price down some to keep market share.From a Marketing standpoint, breaking into a new market segment requires one of two things. Either a lower cost for a similar product or a better product for a similar cost. Jeep has had total control of this market segment for decades and taking market share away will not be easy. Sure there is a percentage of brand loyal buyers who will buy at any price but that is rarely enough to support the market segment. Since I keep reading that the Bronco is going to be more feature rich than the Jeep, pricing should be similar to the Jeep. Jeep has been alone in this segment so certainly their profit margin is high. Assuming relatively equal production cost, Ford has room to sell a feature rich product at a price that make the Bronco a good value and still make a healthy profit.
The real challenge comes when Jeep makes the decision on their pricing once they see how the Bronco competes. Again, assuming Jeep makes a good deal of profit on each Wrangler, they have plenty of room to bring down price or alternately they start making more features standard to cut into the gap between vehicles. By the second model year, we should know how the competition for buyers will be fought.
That is my $.02 based on my Marketing degree.
I think the "Bronco is vastly superior than the Jeep" is code for "get ready for a higher price".
Not saying it won't be justified - for what you get - but I'm not sure how many buyers there are who can afford to pay MORE than the Jeep but aren't able to pay Land Rover prices.
Jeep is one type of lifestyle. Land Rover is another kind of lifestyle.
Is Ford hoping they can fit in the middle? And is there a big market for that?
**I agree with some that the 200,000 units sold in 2021 is supposed to include the cheaper / less desirable Bronco Sport.
To quote a line from 1986's Aliens: "I got a bad feeling about this op".
I think you may be right. But who knows. I think ford is also going for those people who want MORE out of their Jeep.I think the "Bronco is vastly superior than the Jeep" is code for "get ready for a higher price".
Not saying it won't be justified - for what you get - but I'm not sure how many buyers there are who can afford to pay MORE than the Jeep but aren't able to pay Land Rover prices.
Jeep is one type of lifestyle. Land Rover is another kind of lifestyle.
Is Ford hoping they can fit in the middle? And is there a big market for that?
**I agree with some that the 200,000 units sold in 2021 is supposed to include the cheaper / less desirable Bronco Sport.
To quote a line from 1986's Aliens: "I got a bad feeling about this op".
At $50k - $70K it better be vastly superior to my Rubicon. Might be talking Raptor or King Ranch territory if I going to spend that amount of coin.I think you may be right. But who knows. I think ford is also going for those people who want MORE out of their Jeep.
I mean Jeeps best engine doesn’t crack 300lbft. All of fords will. And have better standard equipment.
The number of raptors and ST explorers I see on a regular basis is astonishing. I think ford is going hard at that 50-70k suv market, which aside from a HUGE full sized suv and the Grand Cherokee SRt is pretty empty .
$50k will be a rubicon style Bronco (good suspension big tires low gears etc) with ford safety stuff and the 2.7.At $50k - $70K it better be vastly superior to my Rubicon. Might be talking Raptor or King Ranch territory if I going to spend that amount of coin.
Sounds like I'll be spending $60k - $70k on my next vehicle. Hopefully the Monster Edition comes out sooner than later, my trigger finger is getting itchy for a new 4 x 4.$50k will be a rubicon style Bronco (good suspension big tires low gears etc) with ford safety stuff and the 2.7.
An absolute beast The 60-70k will likely be the raptor / Rock king/ Warthog/ tremor 3.0 range
I expect the 3g f150 raptor to jump up in price a bit.
Very informative - thank you for all the work in putting that together - and keeping it updated. After reading the whole history of the Bronco now I am more anxious than ever for the Reveal! 24 days and 14 hours - I have to try to not watch that countdown timer any more - makes the time seem even longer. I'm going out to get an Anchovy Pizza!***** UPDATED
To include the reveal date
As well as pictures!