Put mud tires on any jeep ever built with removable doors even base models and it will go places you wont believe. Dont even need to lift em and they will go through things that no other suv makes it through. And i dont even like the JKs and JLs but I do respect their authority. And understand their price for that reason. Maybe 99% of owners wont push their jeeps to the limit. But capability is worth alot.Value is subjective but I have never seen anything close to $40k in value in any Jeep I've ever been around. It's a simple little runabout, not particularly known for reliability or build quality in any circles I've been involved with, and from my point of view, there's nothing inherently mindblowing about them that warrants anywhere close to that pricepoint. Jeeps bank heavily on "image" and a certain subset that just might buy them if they had they only had 3 wheels. That's great for FCA execs but isn't an indicator of what they're really worth as far as I'm concerned. As long as that "fanboi" mentality exists and the competition doesn't drive the price down, FCA can ask what they want though.
Heres to hoping Ford has ability in mind aswell!
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