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TroutHunter

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After looking at the stats here, I really wonder if Ford even listened to their marketing research on colors. Or, they polled the wrong group. Take the Iconic Silver - I have to believe that some form of forest/deep/camo green (besides CG) would have been so much better received. Or, a better orange (less like a school bus), lighter blue than the AMB (but not to VB range), or (insert example from current color palate here). Area 51 is a cool color, but the only one of the group that is "different." Hence, the large skew of the data towards that color. So, after the release, it won't even be "different" any longer. Don't even get me started on the interiors....
 

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* Updated 1/23 - Colorado now in West region, Alabama in Southeast. Also, table had some incorrect percentage calculations, so those are updated. Lastly, Color category percentages now reflect percentage of overall orders. Charts below and attachment reflect latest version.

I was curious about how color choices might vary by region. So, I took the order data from the submitted orders list, classified each location by a general region, and ran a pivot table by region and then by color. (One could also run it by trim and by any of the other data in the order spreadsheet, but I focused on color here). I wanted to see what colors I will be seeing on the road more locally. I had suspected that certain colors would be more popular in certain areas. The "darks" seem to be more favored in the northern states. I did my best to incorporate data from our Canadian friends here as well and included them in the general classifications.

By Color, Then By RegionRegion with highest percentage of given color across regions
ColorHighest %age
AMBNortheast
Area 51Mid-Atlantic
Cactus GrayWest
Carbonized GraySouth Central
Cyber OrangeNorthwest
Iconic SilverGreat Plains
Lightning BlueNorthwest
Oxford WhiteMidwest
Race RedNortheast
Rapid RedSouth Central
Shadow BlackGreat Plains
Velocity BlueGreat Plains
I have attached the Excel data and associated pivot table here for those who are familiar with how to use them. I made a new Region column to the data and also differentiated by Country if our Neighbors to the North would like to see their own results. You can filter/add your own state in there as well. Here is Michigan:
MichiganCountPercentage
Antimatter Blue
11​
12.09%​
Area 51
18​
19.78%​
Cactus Gray
17​
18.68%​
Carbonized Gray
1​
1.10%​
Cyber Orange
10​
10.99%​
Iconic Silver
4​
4.40%​
Oxford White
13​
14.29%​
Race Red
4​
4.40%​
Rapid Red
1​
1.10%​
Shadow Black
6​
6.59%​
Velocity Blue
6​
6.59%​
Michigan has a higher AMB percentage than the national average. While these might not be "statistically significant" sample sizes just yet when sliced this thinly, it is getting very close, if it isn't there already - we have a good sample size from all of this data. I haven't run a regression analysis or looked at variances, confidence intervals, etc. quite yet to test it all out, so take it for what it's worth.

Play with the attached file - it is fun to move the pivot table around to see all of the different "cuts" and "combos" to see how many Squatched 4-door AMB Badlands MIC 2.7s are going to be running around Michigan! Interesting tidbit - the only region that did not have Area 51 as the top color choice was the Great Plains with Cactus Gray. The second tab of the data is the Regional classification. I put the Canadian orders into the most appropriate Regional slot and did my best with the other assignments. Sorry if there are any incorrect alignments or oversights.
You have way to much time on your hands.
 

4xFord

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Thanks for sharing the native file, good stuff. Unrelated to color I notice there's a lot of Grangers in the dealership column. Any chance a cell was accidently copied down? It shows up in nearly every state and Ford's website only recognizes dealerships in Louisiana & Iowa? Apologies if this has already been addressed or I'm oblivious to the Granger empire
EDIT: Put me down for oblivious. I've learned more about their nationwide sales and probably ought to check them out.
 

Razorbak86

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I notice there's a lot of Grangers in the dealership column. Any chance a cell was accidently copied down? It shows up in nearly every state and Ford's website only recognizes dealerships in Louisiana & Iowa? Apologies if this has already been addressed or I'm oblivious to the Granger empire

EDIT: Put me down for oblivious. I've learned more about their nationwide sales and probably ought to check them out.
Granger has over 1,200 reservations in total from buyers all across the country.
 

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