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Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram

1SloEco

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heard some rumors that Ford is splitting Bronco to its own brand. Any one have knowledge or willing to confirm?
Dealers to potentially have 2 sections. Ford area and Bronco area. More like the the Dodge vehicles and Ram trucks.

Any thoughts?

Personally I like the idea, means more Bronco branded items :)


I know there are articles out there discussing "sub-Brands", but curious if any dealer is willing to comment on the truth of it or not.
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SamG

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Yes - this is accurate and has been the plan for quite sometime.
This was discussed before I left in late 2019.
 

FourHorses

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Yup, been in discussion a very long time now. I was hoping they'd launch the Bronco that way.
 

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BeerForMyHorses

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Yes - this is accurate and has been the plan for quite sometime.
This was discussed before I left in late 2019.
If that's been the plan why are they putting the Ford logo on the tail gate? I get that bronco is currently still a Ford branded vehicle but it's not necessary either
 

Judge Rufus

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Bronco, Mustang, and Lincoln will still be owned by Ford. They will just be sub-brands, like Lincoln has been for a long time.
 

Wanted33

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Well, if Ford can call the Mach-E a Mustang imagine what they can do with the Bronco as a sub brand. SMH. IMHO they have a lot of nerve calling the Mach-E a Mustang. But, I'm old and have fallen out of the infamous "target" group. So, no ones cares what I think anymore. :)
 

Rednek

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Well, if Ford can call the Mach-E a Mustang imagine what they can do with the Bronco as a sub brand. SMH. IMHO they have a lot of nerve calling the Mach-E a Mustang. But, I'm old and have fallen out of the infamous "target" group. So, no ones cares what I think anymore. :)
Mach chicken-is it chicken?/mach E is it mustang?
 

Carolina Jim

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This Could be a gateway to an entirely different retailing model. If you go car shopping in Europe you often see a small dealer (maybe 400-500 ft2) in the CBD with one, maybe 2 vehicles on display...and a single rep at a desk waiting to take your order.
 

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dejones64

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Yup, dealer here in MN mentioned it in talking with them back in July.
 

Lab00Rat

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I hope this happens. Too much corporate in the icons Ford has been putting out lately.
 

Ksjrb03

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Yes it will happen, when more Bronco models are available.
 

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RAM! trucks are still sold at Dodge/Chrysler dealerships. Even Jeep, which is about as much of its own brand as anything, is typically sold alongside other FCA cars.

Toyota tried to do this with Scion, and it was a spectacular failure. Also, remember when GMC literally forced its dealerships to build ridiculous huge storefronts for the Hummer brand?

Luxury car brands HAVE to do this, because you expect a higher degree of service for a Lexus than a 25 year old rusted ass Corolla from Berkeley.

Couple that with the fact that the buying public is pretty stupid, and many dealers won’t take the time to make it a unique or exclusive experience, and this is just a bunch of marketing BS.
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