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Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram

Carolina Jim

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We often intuitively believe that "value" is created by the "product". I reality, oftentimes value is really created by tax laws and accounting principles. Businesses are often consolidated or fragmented for this very reason.
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ProSim

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Yes the Bronco brand is going to happen and I am really hoping for a future full size / F-150 based Bronco. I love the current version but something along these concept lines with a bit more room, better towing, etc, would make more sense for me. Until then, I'll toy around in my 2021 and see where it takes me.
Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram 1a586674caa2a9a7b24a25da59513af7
Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram Bronco6G-FordBronco-Top1-768x502
Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram f150-raptor-singlecab-007-1559845615


Kl721STsTc-16V1A080Cbw.jpg
 

Hornet

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Well, if Ford can call the Mach-E a Mustang imagine what they can do with the Bronco as a sub brand. SMH. IMHO they have a lot of nerve calling the Mach-E a Mustang. But, I'm old and have fallen out of the infamous "target" group. So, no ones cares what I think anymore. :)
I agree. Not a fan of calling their EV a mustang. Could have brought back the Falcon or Galaxy name.
 

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Yes the Bronco brand is going to happen and I am really hoping for a future full size / F-150 based Bronco. I love the current version but something along these concept lines with a bit more room, better towing, etc, would make more sense for me. Until then, I'll toy around in my 2021 and see where it takes me.
Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram Kl721STsTc-16V1A080Cbw
Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram Kl721STsTc-16V1A080Cbw
Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram Kl721STsTc-16V1A080Cbw


Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram Kl721STsTc-16V1A080Cbw
This is the Bronco that dreams are made of. Do not get me wrong, I love the design of the 2021 Ranger-based Bronco. Please make based on the F150 platform with all the suspension.
 

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Saturn worked well, not. Even had their own factory.
 

JaxGtc

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This is the Bronco that dreams are made of. Do not get me wrong, I love the design of the 2021 Ranger-based Bronco. Please make based on the F150 platform with all the suspension.
Given the current success of said F-150 and Expedition, I don't see much room for it.
 

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It might make sense one day but seems a bit forced and confused with the first attempts at this new branding: an electric crossover weirdly classified as a Mustang and a escape-type economy crossover with a boxy face called a "Bronco."
 

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Ford Bronco Any one heard of Ford splitting their brand, Ford Brand and Bronco Brand? Like Dodge & Ram 1a586674caa2a9a7b24a25da59513af7


Please, not the GMC Jimmy. :giggle:
 

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Given the current success of said F-150 and Expedition, I don't see much room for it.
Agreed there is not much room but a full size Bronco would have great margins for Ford. They have already stated they are moving with Bronco as a brand, so I feel like they need more than 2 vehicles to complete the brand but I realize its probably wishful thinking.
 

mneblett

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Well, it's worked for Jeep and Ram -- why is this such a stretch for Bronco?

Heck, Ford is even better positioned to do it with Mustang -- our 2019 does not have a single "Ford" branding on its exterior.
 

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Well, it's worked for Jeep and Ram -- why is this such a stretch for Bronco?

Heck, Ford is even better positioned to do it with Mustang -- our 2019 does not have a single "Ford" branding on its exterior.
Do you really go to a RAM dealer, or do you just go to a Dodge/Chrysler/Jeep/RAM dealer with the RAM truck stuff behind the Jeep stuff, next to garbage cans full of FIAT stuff and a dildo purple Challenger collecting dust in the middle of the showroom?
 

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I hope it doesn't happen, I think Ford would be giving too much credence to surface level marketing and branding gimmicks, having the Bronco and Mustang under the Blue Oval helps elevate the entire company, but this strategy makes Ford look like they're admitting that they're basically one hit wonders and that only two of their vehicles are worth buying. You can have a strong sub-brand ala the Mustang or Corvette without turning it into a literal subsidiary.
 

Gr8Hortoni

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Do you really go to a RAM dealer, or do you just go to a Dodge/Chrysler/Jeep/RAM dealer with the RAM truck stuff behind the Jeep stuff, next to garbage cans full of FIAT stuff and a dildo purple Challenger collecting dust in the middle of the showroom?
That is a spot on description for 95% of FCA dealerships. ???
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