Just went and looked at rapid red on a Ranger at the dealership and wasn’t impressed. I had hoped it would pop like the red on some of the new Mazdas but it was a little dull. Definitely wouldn’t pay a premium for it.
I feel the same way. I looked at Rapid Red on a 2020 Ford Escape and it didn't really pop. Also looked at escape velocity blue and it didn't pop the way I expected. There was a blue ecosport on the lot which popped more than any blue I have seen and it was "Blue Candy" which is what they should have on the Bronco colors instead of Velocity.