Just went and looked at rapid red on a Ranger at the dealership and wasn’t impressed. I had hoped it would pop like the red on some of the new Mazdas but it was a little dull. Definitely wouldn’t pay a premium for it.
I feel the same way. I looked at Rapid Red on a 2020 Ford Escape and it didn't really pop. Also looked at escape velocity blue and it didn't pop the way I expected. There was a blue ecosport on the lot which popped more than any blue I have seen and it was "Blue Candy" which is what they should have on the Bronco colors instead of Velocity.
This video shows the color changes of Area 51 the best I have seen . I was at this event and the video is spot on . It goes from a blueish gray like the shot of the rear corner to a lighter blue in the sun .