I do not think you are in the minority on this as much as the argument is overly generalized by the competition. You can go to nearly any Bronco video on YouTube and you'll find in the comments section, "It won't be able to rock crawl as well as the Jeep!"
I think it'd be brilliant if Ford offers conquest discounts / sales / offers right at Bronco market launch to convert Jeep owners while the hype and interest is at its highest.
They won’t need to.
Agree with that sentiment 100%. Topping the list is probably safety & fuel efficiency regs...and manufacturers share a lot of blame for not uniting against extreme requirements. They added a ton of costs, and manufacturers made margin on all of them. Anytime you have major European corporations conning governments on compliance, you know government has gone a bridge too far.
With respect my friend you must have not driven the new Wrangler JL. Mine drives comparable as good as my other vehicles on the highway, and will average 25+ mpgs. That ain't bad for a four door 4WD vehicle that is more capable stock off the road than I'll ever be. I hope Ford can complete with the Jeep, but the Jeep certainly isn't a dog on the road.
I just bought a 2020 JL Rubicon and it is awesome... driving on the road is a bit bumpy and loud, but I expected/wanted that. I'm still gonna get the Bronco when it comes out, and then I will be able to compare notes directly. I'll be getting the manual, which my girl won't be happy with, but the Jeep has basically become hers, so no big deal
I hope they give the discount for the shell of my 93 ZJ after I rob the drivetrain for my Eagle!
Just be prepared for the frequent, expensive LR repair bills.
land rover hasnt made a 4x4 that was worth its cost for 30 years or more. Best 4x4 ever is probably jeep cj8. with nothing more than good tires there wasnt much they couldnt survive. I will say if you want comfort though every year and style of bronco has it and 85-95% of the cjs abilities depending on year. all at a price affordable to anyone with a mediocre job.
I have to agree having owned a CJ, YJ, TJ, JK JL and now a JT the quality of the ride, features have all improved vastly. Just have to remember your driving a damn brick on wheels and the Bronco will be the same. Ford will have issues just like any other manufacturer that's a given. I'm pumped to see the new Bronco because I believe competition makes all brands up the game and I'll strongly consider the Bronco after I see the finished product. Now I get no where near 25mpg in the Gladiator Rubicon it gets right around 17-18 MPG of mixed driving. Again would be awesome to get into the mid to high 20's but again its a brick. If I wanted that I'd go buy a small SUV or car but that's not what I want. I want a fun SUV, convertible in the summer and 4x4 in the winter and something I can add shit to. If I want to have a mall crawler great or know I can jump off road and handle most all situations great.
I'd sure like to see something to lure my $$ away from Jeep, but I agree with you at launch I doubt any serious discounting will occur until the hype dies down. Ford needs this launch to be flawless, they are in not exactly the healthiest auto company at the moment. Dealers will be dealers who knows sure many will throw some stupid mark up beyond MSRP and I'm sure some folks will pay the price to be the "first" in the neighborhood to have one.
I'd agree with you on the CJ8, but the stock engines were less than powerful or reliable. By the time I figured out I wanted one they'd become a bit collectable and too expensive. On the best Jeep ever, my LJ Rubicon makes a run at it but, without a lift is quite a belly dragger, and the 4 Liter, while bullet proof is a bit underpowered. (]It goes faster up hills while being towed by my motorhome than under it's own power). And I've noticed horrid depreciation on Land Rovers, they've run twice the cost of my Explorers new, but after a few years are comparable in the used market.
