Article: Wrangler still outsells Bronco 2 to 1. Here's why.

[frankk]

My take on article: Bronco definitely expanded this 'SUV' segment -- off-road capable, removable roof & doors, etc. So seems more people entered the segment then shifted brands. Appears this really helped Jeep.

https://www.thedrive.com/news/jeep-wrangler-still-outsells-ford-bronco-almost-2-to-1

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[Zeke013]

Jeep also has a fully (in this day and age) production line. Ford hasn't hit their stride yet. Ford's still in its Bronco infancy.

ETA: Just read the linked article. No edits from me.

 

[frankk]

Jeep also has a fully (in this day and age) production line. Ford hasn't hit their stride yet. Ford's still in its Bronco infancy.

ETA: Just read the linked article. No edits from me.

Agree that Bronco was ramping up but believed MAP has been at full capacity since the start of 2022.

 

[mybikeisred]

Ford sold a ton of Jeeps by not being able to produce Broncos fast enough.

 

[BottleShark]

Ford sold a ton of Jeeps by not being able to produce Broncos fast enough.

This, 100%. If mine had not showed up this month, I was about to by a Gladiator. Honestly, it would suit my needs better, but holy cow I like this Bronco.

 

[BR0NCO]

Ford sold a ton of Jeeps by not being able to produce Broncos fast enough.

I think this is what happened. Ford drew new people into the segment but they turned to Jeep when they couldn’t get their Broncos

 

[JT58Bronc]

This, 100%. If mine had not showed up this month, I was about to by a Gladiator. Honestly, it would suit my needs better, but holy cow I like this Bronco.

Yes, totally agree. The Gladiator would suit my needs much better with a bed and I still do like them....BUT I also do love this Bronco and will make due with some kind of roof rack or small trailer for my kayaks and paddle boards. Also- I do not like the stock Gladiator at all with the "tiny" tires and no lift. I'd have to get a Rubicon or Mojave, then add lift, 35" tires, gearing change, etc. What would have this cost me- like 70K or so? Almost double my Basesquatch. So no way.

 

[Compta38]

Ford should have never started production in 2021. Hell it looks like skipping 2022 would have been good too. Maybe Jeep will send Ford a fruit basket.

 

[R.A.N.M.J.]

I know six people, personally, who bought Jeeps because they didn't want to wait for the Bronco.

Basically, the idea is they're buying the Jeeps for trade in on a Bronco when they can finally get one. Wonder how that'll affect the market later on down the line.

 

[Carolina Jim]

Paul Wraith & the design team hit a home run....though since their design took so many styling cues from the original, perhaps the real accolades belong in the 1960s.

In execution however, Ford performs more like a highschool Junior Achievement club. They suck big time.

 

[BottleShark]

Yes, totally agree. The Gladiator would suit my needs much better with a bed and I still do like them....BUT I also do love this Bronco and will make due with some kind of roof rack or small trailer for my kayaks and paddle boards. Also- I do not like the stock Gladiator at all with the "tiny" tires and no lift. I'd have to get a Rubicon or Mojave, then add lift, 35" tires, gearing change, etc. What would have this cost me- like 70K or so? Almost double my Basesquatch. So no way.

I was just going for the Texas Addition, 33's look fine to me. But they look even better with 35's, I'm just to cheap to take the mpg hit. Why I ordered a Non-Sas Badlands, lol.

 

[FrankenRodz]

2 Broncos (‘21 & ‘22), and Ford still hasn’t got their shit together.
I think this will haunt them for a long time, in respect to being a credible Manufacturer.

 

[MaddSkillzzz]

Well Jeep has a proven track record, right now the Broncos record is full of issues... engines, tops, electronic, others. Once the glitches are taken care of I believe the numbers could change.

 

[Collinabc123]

@Ford Motor Company still hasn’t figured out how to build and ship broncos yet so that makes sense

 

[SubmarineNuke]

I'm kinda the opposite guy. Jeep was never on my radar. I grew up always thinking how cool a Jeep would be. Then over the years I've toyed with it, but I've rented a few and couldn't see myself driving them for longer than the rental period. I went from a full sized Tundra Limited w/TRD to the Bronco, and I actually still have a pending deposit on a Tundra TRD Pro...whenever that shows up...but if I didn't get the Bronco, I'd still be sitting in the Tundra and waiting on the new Tundra. Jeep was never going to get my 60k+. No, the Tundra can't do what the Bronco can, but I wouldn't have felt I was missing anything either because both would be daily drivers with some weekend fun thrown in.

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