Asking for feedback on what to do with the Ford Customer Satisfaction Money

[malt_liqueur]

1. Rent dunk booth
2. Buy BBQ food
3. Throw BBQ event at dealership
4. Charge 1 dollar a ball for dunk booth
5. Put Levine in said dunk booth
6. Profit

fixed it!

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[Razorbak86]

Right now, just a VIN will do.

Fortunately, I already have a VIN, so aside from that, I think the next thing on Maslow’s Hierachy of Needs is hookers and blow.

 

[MrJoe]

Beer

 

[WCP-82]

I get what Ford is trying to do and how they want to include the dealers in trying to reward us for our patience. Everyone I told about getting the hammock and hang in there note thinks it is great. Obviously they haven't been through what we have. For us the frustrations outweigh the swag.

My opinion and we all know what that is worth: I don't care about accessory credit. It isn't going to make a damn bit of difference on what I may purchase. "Hey look it is on sale" type of a thing. That, and I have no idea when I will get my Bronco and won't be purchasing anything for it until I'm driving it and know what I would want to modify or add.

Free service, discount warranty = boring.

Ford doesn't need to give me anything. Yes they screwed this up but damn if everybody wanted retribution for every screw up in my life then I would be totally fffffffffffffff d.

Something special and unique to those that have suffered through it.

Maybe a metal sign for the garage. A retro looking dealer specific sign with the Bronco logo.

I think it was mentioned above but a recovery kit would be cool. Bronco/dealer logo that thing out.

A Bronco specific cooler, camp chairs, expanded tool kit, washable shop towels, survival shovel and hatchet, dart board, a whip (for those that are into that type of thing), golf bag for golfers, neon sign, laid out roadside assistance and first aid kit, etc.

I'm thinking about items that are not just for my Bronco but something that I can use. Not everyone will be in the same situation when it comes time for delivery. Credits for a Bronco may end up being worthless but they still went through the process. Even if they get some cool Bronco swag it will be wotrh something to someone who has one down the line.

I also think it should be proprtionate to the wait. Someone who placed an order without a reservation in July 2021 isn't the same as a 7/13/2020 reservation with 01/2021 order.

7/13/20 reservation, neon sign...................................................Oct 2020 Metal garage sign.................................................................................................................Oh hey the Bronco is cool lets order one July 2021 coffee mug.............................................SOL

 

[Daktari]

I think easiest would be just to give or send out gift cards that can be used anywhere or a card tied into your dealership that can be used for parts or service etc. That way everybody can pick what they want.
Ordering things like tshirts just will have you end up with left over stock unless you ask everyone up front what size they are. And I'd still not want one, doubt I'd ever wear a Bronco hat/shirt/jacket. A good quality duffle bag or backpack could be an other alternative, can always use that.

Maybe easiest is just to give every customer at your place a $200 in store credit they can use for what ever the want. And you don't have to stock up on things that some might not want and you just get yelled at in return. Don't know how easy that's to implement in a dealer's accounting system, but probably not too hard?

I'd be happy with that, use it for service. Don't yet see anything in the accessories catalog I can't get a lot cheaper elsewhere. Don't need Bronco branding on stuff.

 

[Techun]

Something I won't throw out in a week or two. Durable bag, useful items, etc. Buy it for life crap.

 

[shimmy825]

How has no one suggested drugs yet? $200 worth of drugs and I could drive a bronco for three days straight

 

[flatlander40]

Discount for accessories

 

[akturbo]

I get that you want to get it a personal touch (swag), but I doubt anyone here needs another shirt, bottle or random swag. Spread it evenly across all res holders (pick a cut off date, something that aligns with the March order date or whatever date it was), and give them an accessory credit. Keep it fair and simple. Cool that you asked the community, good luck!

 

[Ryuk]

$200 worth of Tequilla

 

[Austin26]

I agree a credit toward accessories would be great and put to good use

Yes. The OP can probably improve their parts / accessories sales numbers. Something like, "you're allowed up to $XXX in accessories, from our dealership only."

 

[Bigkansas]

Credit or discount on accessories or service. That would fit all of the customers

 

[BroncoKong Jr.]

Accessories credit

 

[Heffe66413]

How about a new set of rims at 1/2 off? A speciality made bronco carry on bag? For Granger folks they could have a vip hotel package when you pick up your Bronco.

 

[Mpatient1]

is the 169 actual placed orders? no 99's? Because I'm seeing dealers commenting the per order amount all over the board ($50-$250 per)


That said, accessories or Gift Cards. Unless you can find some quality item with universal appeal swag is going to be hit or miss, or a handful of items that can be picked from?

A couple hundred off the top while appreciated doesn't *feel* like anything. Ford wants people to feel like they were addressed, at the cost of .6% or less of the selling price ...

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