At this point, I'm not expecting to see pricing until about Thanksgiving. So the "Build Tool" is pretty much useless, if you can't see what the options are going to cost. Now we may be able to see if certain options require ordering an entire package, like Lux, etc, but we still won't know what it will cost for quite some time.Maybe the build section this month. Then when Ford sees what kind of demand there is for options, they'll set the prices. From that Twitter Q&A:
Q: How much will the Sasquatch package cost? Also, cost of the v6 and 10 speed transmission?
A: We'll be sharing pricing this fall before ordering begins this December
Fall is not August. It's mid-September through mid-December.