Average Bronco Owner Spends $1,700 On Official Ford Parts & Accessories

[Donkeygyrl]

Perhaps its so high due to the bronco tax?

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[Bronco Snow Dog]

$1700 average per vehicle times how many sold year to date?

 

[akturbo]

I didn't read all the pages, calling BS on their numbers, fake news. Tailgate table and tow controller from Ford, half that was points, everything else from the interweb and 4WP.

 

[fallguy]

I spend some more, but can't figure how to spend my 22k points. Why isn't it just there to deduct from my total?

 

[tdiddy]

I've spent exactly $826.19 including shipping and tax on official Ford Accessories.

Cargo Area Security Drawer $567.20
Aeroskin II Hood Deflector $71.20
Cargo Area Liner $123.26
Shipping + Tax $64.50

 

[Mpatient1]

how much of these accessories were forced on a buyer in a dealers "upgrade" with ADM/MA

 

[brianbrn]

https://www.autonews.com/sales/ford-bronco-customers-spend-big-accessories

Ford Bronco customers spend big on accessories

Ford says its retailers have sold more than 1 million factory-backed accessories for the Bronco and Bronco Sport utilities, with customers spending an average of $1,700 to accessorize their Bronco.

Average Bronco customer spends average of $1,700 on official accessories from Ford.
Average Bronco Sport customer spends average of $800 on official accessories from Ford.

Ford says its retailers have sold more than 1 million accessories for the Bronco and Bronco Sport

“It’s core to the success of Bronco,” Ford U.S. consumer marketing manager Mark Grueber said. “For dealers it’s a great opportunity not only from a profit standpoint but also long-term engagement with customers. It’s a great proof point of what Ford can do and how big this opportunity is going forward.”

Ford always planned on making accessories key to the experience of the Bronco and Bronco Sport. Not only were they built with accessories in mind but Ford’s build-and-price site was revamped to show optional accessories. Additionally, Ford’s safety office and legal teams cut red tape to allow new parts to be offered. Furthermore, Ford Credit increased the amount that customers could finance on accessories.

One dealership really reaping the benefits of Ford’s new focus on accessories is Steve Olliges’ Team Ford in Las Vegas. Speaking with Auto News, Olliges said that one of his typical Bronco customers normally spends $4,000 to $5,000 outfitting their vehicle with accessories. This has allowed the dealer to boost its profits and will allow it to establish a dedicated 9,000-square-foot accessory shop that will cost $10 million to build.

“I definitely have Bronco fever,” Olliges said. “I feel I could make a living just being a Bronco dealership; it’s that successful.”

Well that was what I spent the first week I had mine. Sorry for bringing that average up higher since then.

 

[rsf826]

Finally getting my Bronco by the end of this month. I have looked through the ford accessories and will be saving those ford pass points for later on.

 

[stormshadow3800]

When they sell a full set of ugly and horribly overpriced GatorBack mudflaps for $1000, it adds up fast.

 

[GoatFab]

Your Welcome!

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