Never apologize for quality. Make the best product you can and the customers will come to you.Price - You are correct. These lights are not cheap. They are not junk either. They come with a lifetime warranty, the very best components that we can source, and a large amount of the machining, assembly and development all being conducted in San Diego, CA. You won't find lights built to this quality, from a company with a heritage like ours, all with pre and post sale support that we put literal blood, sweat, and tears into.
That being said the incredible part of our marketplace is that there are tons of choices at different quality/price points, which is great for the consumer and it also helps calibrate the price for the manufacturers.