- First Name
- Larry
- Joined
- Dec 28, 2019
- Threads
- 6
- Messages
- 341
- Reaction score
- 530
- Location
- Dallas, Tx
- Vehicle(s)
- 2022 BL traded for 23 Tundra waiting on BD Order
- Your Bronco Model
- Black Diamond
The Bronco Sport is built on the same global platform and in the same factory as the Escape. Yet you can bet the bank it will be higher than a AWD Escape due to supply and demand. Ford can and will get a premium for all Broncos. Just stop kidding yourself if you think it’s going to be priced like an escape (Bronco Sport) or Explorer (Bronco).
I saw the exact same thing with the Gladiators. Most Rubicon Gladiators still sale within 10% of MSRP. I heard it all, how is should be priced less than a wrangler or a Ram 1500 because of .....reason. Doesn’t matter, Jeep can get a premium for Rubicon Gladiators and they continue to do so regardless of the value the vehicle presents relative to competitors.
I saw the exact same thing with the Gladiators. Most Rubicon Gladiators still sale within 10% of MSRP. I heard it all, how is should be priced less than a wrangler or a Ram 1500 because of .....reason. Doesn’t matter, Jeep can get a premium for Rubicon Gladiators and they continue to do so regardless of the value the vehicle presents relative to competitors.
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