This is from Blue Oval.Whatever the price start at you can be sure dealer markups will be just ridiculous.
The Sport will start at $4,000-$5,000 more than a Escape, however as you go up in trim line the Sport/Escape will be less in price difference when you get to similar features. There will be no Base Sport like there is with the Escape, so the idea of a base S 2wd with no options isn't happening on the Sport. Think 4wd SE Escape, for base equipment along with some special features the Escape doesn't have . Ford is also projecting a 50/50 male/female split on the Sport where the Bronco will skew very heavy toward male buyers.
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