Bronco 2024 annual sales beats 2023, helps Ford US retail sales grow double the industry pace in 2024

[mkennedy009]

I wonder what the financial loss of the Q4 will be. They were heavily discounting F-150s and Broncos. Almost to the point of me buying one. That does not include the low APR from Ford Finance.

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[Rkgzx9leftcoast]

The sales numbers for 24 include all the 23s they had to put huge discounts on...does it not??? So many of the 24s produced in Q4 of 24 will be sales for 25 as well.......correct?

 

[markpilip]

Now that the Bronco portfolio has been gutted for MY2025, I do not expect Bronco sales to impress in 2025.

Might actually do better. Less choice, paradoxically, often improves sales and conversion rates. Provided general economy remains about the same, no weirdness with interest rates, etc., etc. I’ve always found a simple “good, better, best” strategy wins in market tests.

 

[Kevin Scarbel]

Might actually do better. Less choice, paradoxically, often improves sales and conversion rates. Provided general economy remains about the same, no weirdness with interest rates, etc., etc. I’ve always found a simple “good, better, best” strategy wins in market tests.

Less choice does not improve sales.

 

[Hdscreens]

Poor Mustang had its least amount of sales ever and that was with a 24’ refresh.

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