I wouldn't actually be concerned. My truck will be scratched up immediately.
How much of the craft beer market does Sam adams make up?Craft beer is 25% of the beer market sales wise, and 45% of consumer drink craft beer...I’m betting the demographic that will buy a new Bronco is WAY over 50% who drink decent stuff...these aren’t Bud heavy drinkers buying these things for the lost part. People need an opener.
It’s controversial whether they are considered craft anymore or not. They consider themselves craft. If so. They are definitely the biggest and would have about 2–3% share of the craft beer market. I do think they use twist off mostly though, you’re right there, but it’s been forever since I bought Sam so not positive. I do know some of the bigger craft guys went back to pry off (Sierra Nevada), because it keeps it fresh a little better according to them. Can’t remember the last time I bought bottled beer and it was twist off, and I drink a lot of different beers. Lots of cans these days though.How much of the craft beer market does Sam adams make up?
Do they still consider themselves a "craft" beer? Last bottle I had of theirs was a twist off if I remember.