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Bronco Brand Longevity

How long will the bronco brand last?


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broncoj11

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How long do we think the Bronco line will last this time around? A decade? Forever? Through 2022? A few years?
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Toccoa

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Well, the brand never went away. During its production hiatus, the market shifted and Ford is back with a new one that better targets the off-road market. As long as there is a market and people let Ford be a part of it, they will sell Broncos.
 

SamG

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The Wrangler (or its earlier versions by different naming conventions) has never went away to my knowledge.. so if ford can get a reasonable footing in the next 5 years, it should be here for a longggg time
 
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Squatch

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Well, the brand never went away. During its production hiatus, the market shifted and Ford is back with a new one that better targets the off-road market. As long as there is a market and people let Ford be a part of it, they will sell Broncos.
Ford Bronco Bronco Brand Longevity giphy - 2020-12-28T101407.804
 

lowmpg

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I'd say at least a decade. Ford seems to be moving to a concept of "F series" "Mustang" "Bronco", IMO we'll see the SUVs begin phasing in as "Bronco variants".
 

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BroncoBuckaroo

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How long do we think the Bronco line will last this time around? A decade? Forever? Through 2022? A few years?
This is a little different ..Ford has transitioned it from a model to a Brand ..it will be around till we have hovercraft
 

RG7

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Barring Ford not shooting itself in the foot I think it will last a long time.

Jeep has had almost no competition in the market for years and they sell a ton of wranglers.

If the Bronco ends up being as good as we all think it will be, the only way I could see it going away is if Ford starts to rob quality/performance/R&D from a well-selling Bronco to support other projects.
 

stampede1

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As long as they do not devolve to the Mustang II/Bronco II syndrome. The Bronco being rolled out now is a far more robust brand with many platforms, powerplant options and special editions to come. Regardless of how long the customer supports the efforts, what we are seeing now is the forward edge of a significant groundswell by Ford.
 

carrellslake

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As long as they do not devolve to the Mustang II/Bronco II syndrome. The Bronco being rolled out now is a far more robust brand with many platforms, powerplant options and special editions to come. Regardless of how long the customer supports the efforts, what we are seeing now is the forward edge of a significant groundswell by Ford.
What do you mean by Bronco II syndrome, and how is the Bronco Sport not already a modern version of the Bronco II?
 

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Jhuff

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I voted for a decade, at least. But I am concerned with how well the body design will age, and think it might have to be modernized in a few years.

I say this because, despite being pretty cool now, the side-views of the 4d models are looking more and more boxy/dated to me.

And, I'm not confident that this look will be an endearing quality as with ugly jeeps, or something that puts the general public off.
 

AcesandEights

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I think Bronco is like "Ram". I think Ford's SUV line will become Bronco, or Ford will drop some of their SUVs in favor of the Bronco models. Although, it may be just as likely to become Edsel or Mercury.
 

timhood

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How long do we think the Bronco line will last this time around? A decade? Forever? Through 2022? A few years?
As long as SUVs are the king of sales, Bronco isn't going anywhere.
 

BroncoBuckaroo

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