It does because "cool things" means additional mark ups because everyone thinks the Bronco is really cool and so cool that people will pay a little more. Perhaps for just $500 more you can move up in line to get your Bronco before others in front of you like a real VIP? How about this "cool thing" you can be one of the many lucky people to get a brand new 2021 model issued in 2022 which would be the first of its kind and will be quite the collector's item known as the "Second Edition" with special badges labeled "Sloppy Seconds" HMMM?Did somebody say Cool Things? By September, but not really "by" but during September. Does "Cool Things" really mean cool? Maybe it means something totally different... mmmm
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