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Bronco Builder Message on Ford Website

Bronchiosaurus

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I know someone said it's "coming soon", maybe I'm late but I just went on the Ford website and saw it officially up, like it will be up very soon. Also, the Bronco Sport is available for building right now!

Ford Bronco Bronco Builder Message on Ford Website Screenshot_20200716-212531

Ford Bronco Bronco Builder Message on Ford Website Screenshot_20200716-213335
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aman43

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so what was the point of the 100 dollar pre order
 
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Bronchiosaurus

Bronchiosaurus

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so what was the point of the 100 dollar pre order
I'm pretty sure it will be first come, first serve, starting with reservations first at your selected dealer until inventory is more widely available.
 

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Tacnav#1

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I read an article that said Ford is moving toward the build to order business model. This is the European business model and what is currently happening with the Bronco. The bad news is there will be small on hand inventories at dealerships and very few incentives offered by Ford.
 

airishfan

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I read an article that said Ford is moving toward the build to order business model. This is the European business model and what is currently happening with the Bronco. The bad news is there will be small on hand inventories at dealerships and very few incentives offered by Ford.
guessing ford doing this way because they knew people would rush and put in reservation and wait and ford hoping they sell more that way but there build and order and you wait who know how long before your vehicle comes in thing sucks
 

BroncoAgain

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The Bronco is a want, not a need. There has been many things that I have wanted that I don't have and no longer want. Don't let Ford marketing turn a Bronco from a want into a need in your mind.
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