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Ford Bronco chief designer, Paul Wraith, dishes on everything from Easter eggs to the hardest things his team had to fight for.
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Bronco design boss Paul Wraith talks Bronco secrets and design process
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Equipment/options/packages availability is decided by the product planners, not designers.
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Well hello there roast/black. I'll continue to hope this is the First Edition interior theme. Love it.
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I have an Industrial Design background and find this video riveting, thanks!
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I agree, but on the sport it appears to be a monotone on the first edition...Well hello there roast/black. I'll continue to hope this is the First Edition interior theme. Love it.
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Indeed! Hoping hoping hoping that is isolated to the Sport. Based on this Twitter post from Mike Levine (https://www.bronco6g.com/forum/threads/first-edition-thread-?.1919/page-6#post-65053) calling the roast/black a "one-off preview" on the 2 door that has been photographed and flaunted, I'm hoping the "preview" part of that is referencing the yet unshown First Edition interior.... hoping.
That's a lot of hoping, but it's where I'm at. lol.
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They did such a great job with the design of this thing. The last questioning him on which one he wants, I'm thinking his answer is hinting towards the warthog/raptor...
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Great video. In one quick frame, it showed them mocking up various parts and pieces - very cool!
As a classic car enthusiast, I find almost all new automobiles of the past 10-20 years unacceptably ugly, with the new Bronco being one of the only flawlessly executed exceptions (the other being the modern MX-5/Miata).
I think a modernized retro Bronco works because (as an SUV) pedestrian impact/modern safety standards are easier to meet on a larger sized vehicle (not that it's "easy" per se). For instance, it is very challenging to meet modern safety standards with a low hood and blunt/upright front ends/windshields on smaller vehicles, especially of the sportscar variant. Whereas, a rather large mid-size SUV (the Bronco) is easier to meet said standards due to scale. I have several auto designer friends (three at Nissan and two at Honda) and they are all impressed with the Bronco's design.
As someone who absolutely loves Land Rover Series 4x4/Defenders, particularly the 90, I was severely disappointed with the new Defender, primarily due to the excessively raked windshield in profile view. That windshield rake angle ruins the entire vehicle, with the ubiquitous front end being the close second biggest offender.
The Bronco isn't just an incredible design exercise (it practically looks too good to be production), it genuinely seems to be an honest product. No unnecessary lines, swoops, faux scoops, or gimmicky attributes. All function. I can't remember the last new vehicle that was so well thought out/accessorized without looking unnecessarily busy/over styled. The Bronco design is clean, understated, minimilistic, and, most importantly, appears to have been designed by a passionate team that refused to settle for mediocrity. And somehow the bean counters didn't ruin it (that alone is worth rejoicing).
I'm 30 and I've never had a 4x4 or an American vehicle... and the Bronco is the only new vehicle I've ever wanted to buy new in my driving lifetime. The fact that it's being offered with a manual? Sold. I am buying a two-door, manual, (likely) base, with a Sasquatch package, and if it turns out the Sasquatch package isn't offered on the base, I'll step up the trim level, or buy a base and do my own aftermarket Sasquatch package. Maybe add the full 12" screen down the line myself.
Bravo, Bronco design team. You fuckin' nailed it.
I think a modernized retro Bronco works because (as an SUV) pedestrian impact/modern safety standards are easier to meet on a larger sized vehicle (not that it's "easy" per se). For instance, it is very challenging to meet modern safety standards with a low hood and blunt/upright front ends/windshields on smaller vehicles, especially of the sportscar variant. Whereas, a rather large mid-size SUV (the Bronco) is easier to meet said standards due to scale. I have several auto designer friends (three at Nissan and two at Honda) and they are all impressed with the Bronco's design.
As someone who absolutely loves Land Rover Series 4x4/Defenders, particularly the 90, I was severely disappointed with the new Defender, primarily due to the excessively raked windshield in profile view. That windshield rake angle ruins the entire vehicle, with the ubiquitous front end being the close second biggest offender.
The Bronco isn't just an incredible design exercise (it practically looks too good to be production), it genuinely seems to be an honest product. No unnecessary lines, swoops, faux scoops, or gimmicky attributes. All function. I can't remember the last new vehicle that was so well thought out/accessorized without looking unnecessarily busy/over styled. The Bronco design is clean, understated, minimilistic, and, most importantly, appears to have been designed by a passionate team that refused to settle for mediocrity. And somehow the bean counters didn't ruin it (that alone is worth rejoicing).
I'm 30 and I've never had a 4x4 or an American vehicle... and the Bronco is the only new vehicle I've ever wanted to buy new in my driving lifetime. The fact that it's being offered with a manual? Sold. I am buying a two-door, manual, (likely) base, with a Sasquatch package, and if it turns out the Sasquatch package isn't offered on the base, I'll step up the trim level, or buy a base and do my own aftermarket Sasquatch package. Maybe add the full 12" screen down the line myself.
Bravo, Bronco design team. You fuckin' nailed it.
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2 tone leather is Outer Banks as it has two options. Dark Navy Pier and Roast color. This was the answer when asked about this interior shown here. So the way I read it was the 2 options start here and continue up. But this Roast color def starts here.Well hello there roast/black. I'll continue to hope this is the First Edition interior theme. Love it.
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I really wish they'd stop promoting this interior if it's not actually an option...Well hello there roast/black. I'll continue to hope this is the First Edition interior theme. Love it.
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