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I have owned only imports all my adult life and that fact had me thinking about the reason for my attraction for the Bronco. I was no closer to the answer until very recently.
I thought the infatuation was based on the Bronco’s extraordinarily good looks and would pass soon enough. After there are the upcoming and enhanced versions of the already very capable 4Runner or the Land Cruiser, or the 2 door Land Rover that’s coming our way or the always dignified Gelandewagen. Each with enough quality and capability to be a desirable SUV.
But then I considered that while the G-Wagen’s roots are the 20,000 truck order by the Shah of Iran (a major MB stockholder at the time) in the 1970’s and the Jeep and the Land Cruiser both came to be in the 1940’s as a result of the practical need to move ground troops in the European and the Pacific theaters of WWII, and while the Land Rover began life in the 1970’s as a primitive farmer’s tool, the Ford Bronco itself on the other hand was created in 1966 for one purpose-to allow the average American the means to go out and explore the beauty of their rugged continent, to get in touch with the outdoors in style and comfort.
I realized that while I am unlikely to fully live the life of someone who calls the open spaces of the majestic American West his home, the Bronco could let me experience a little bit of it every time I sit in it.
And so I got to know the answer to the question that I had been asking myself.
I want to own the Bronco because I want to own more than just a capable SUV. I want to own the Bronco because it is made by the people who call this glorious land their home. No Land Cruiser or 4Runner or G-Wagen, no matter how capable has that one intrinsic quality that is so special that it overcomes any comparative shortcoming that the lovely Bronco may theoretically have.
These other attractive options can certainly take me to the wild and often lonely places in comfort and safety but they cannot make me feel a part of those places as the Bronco can.
The Bronco therefore is not only the way to the adventure, it is a part of the experience itself. It allows you to live the adventure and not merely observe it while you sit on a steed that itself arrived from elsewhere.
It is the perfect home-made tool to stir and awaken that spirit of adventure in all who hear and understand it’s call.
Ford is as American as apple pie.
Bronco is the rare embodiment and expression of the spirit of American exploration. You cannot find it in any other SUV, no matter how reliable or exclusive.
I guess at the heart of it and what endears the Bronco to so many of us is that it has that elusive quality of being able to connect us to our wonderful, vast, majestic continent.
And that is why I am buying the Bronco.
———x——x——x———
And also why I suspect many of us are not deterred by the lack of certain creature comforts or amenities that we expect in an average car or SUV. Those details may have been appreciated but are not the deal breakers they would be in an ordinary means of transport. The Bronco, at least for some of us, does not only transport us physically from place to place but also transports us in time. And that is a feature you cannot get in another SUV, even as an option, at any price.
Not every vehicle is born with a soul and that is why we love the lovely Bronco.
I thought the infatuation was based on the Bronco’s extraordinarily good looks and would pass soon enough. After there are the upcoming and enhanced versions of the already very capable 4Runner or the Land Cruiser, or the 2 door Land Rover that’s coming our way or the always dignified Gelandewagen. Each with enough quality and capability to be a desirable SUV.
But then I considered that while the G-Wagen’s roots are the 20,000 truck order by the Shah of Iran (a major MB stockholder at the time) in the 1970’s and the Jeep and the Land Cruiser both came to be in the 1940’s as a result of the practical need to move ground troops in the European and the Pacific theaters of WWII, and while the Land Rover began life in the 1970’s as a primitive farmer’s tool, the Ford Bronco itself on the other hand was created in 1966 for one purpose-to allow the average American the means to go out and explore the beauty of their rugged continent, to get in touch with the outdoors in style and comfort.
I realized that while I am unlikely to fully live the life of someone who calls the open spaces of the majestic American West his home, the Bronco could let me experience a little bit of it every time I sit in it.
And so I got to know the answer to the question that I had been asking myself.
I want to own the Bronco because I want to own more than just a capable SUV. I want to own the Bronco because it is made by the people who call this glorious land their home. No Land Cruiser or 4Runner or G-Wagen, no matter how capable has that one intrinsic quality that is so special that it overcomes any comparative shortcoming that the lovely Bronco may theoretically have.
These other attractive options can certainly take me to the wild and often lonely places in comfort and safety but they cannot make me feel a part of those places as the Bronco can.
The Bronco therefore is not only the way to the adventure, it is a part of the experience itself. It allows you to live the adventure and not merely observe it while you sit on a steed that itself arrived from elsewhere.
It is the perfect home-made tool to stir and awaken that spirit of adventure in all who hear and understand it’s call.
Ford is as American as apple pie.
Bronco is the rare embodiment and expression of the spirit of American exploration. You cannot find it in any other SUV, no matter how reliable or exclusive.
I guess at the heart of it and what endears the Bronco to so many of us is that it has that elusive quality of being able to connect us to our wonderful, vast, majestic continent.
And that is why I am buying the Bronco.
———x——x——x———
And also why I suspect many of us are not deterred by the lack of certain creature comforts or amenities that we expect in an average car or SUV. Those details may have been appreciated but are not the deal breakers they would be in an ordinary means of transport. The Bronco, at least for some of us, does not only transport us physically from place to place but also transports us in time. And that is a feature you cannot get in another SUV, even as an option, at any price.
Not every vehicle is born with a soul and that is why we love the lovely Bronco.
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