Bronco Production Update From MAP - July 19th 🏭

[Kfmathern]

In my unsolicited opinion, this would be the best course of action:

"We're sorry to share with you that the Molded-in-Color hard tops arriving at our production facility from a supplier have failed to meet the standards we have for a product as exciting as Bronco. Going forward, all Bronco 4-door units will be shipped with the factory soft top until a new hard top is available, at which point one will be available to you through your dealer. Two-door Broncos will be shipped with the Bestop soft top. As an appreciation for your patience and understanding, we've automatically credited your FordPass Rewards account with an additional 25,000 points, and you'll soon receive an email with a lifetime premium membership to Bronco Nation. There's still some wild out there, and we can't wait to help you find it."

Cutting their loss NOW would make a huge difference in what they're on the hook for down the road.

I've been saying pretty much the same thing to my dealer. Ford needs to put soft tops on all reserved users broncos and then once the MIC issues are solved, ship a hardtop to those customers. They laughed and said Ford wants to make money so doubtful they would ever do that.

Sponsored

 

[BravoV4]

That's not my point, why aren't they sitting in the drive way of someone who ordered them. They're hard to fill orders supposedly, but there they are for all to see lol.

So how would you expect anyone that doesn't have a reservation to see, feel, or experience any of these other combinations? Ford wants people to get an idea of the combos. Sorry if that doesn't fit YOUR prerogative.

 

[Rlack75]

Answering a big question that a lot of you are asking- Scheduled builds have not been impacted by top issues (for better or worse). If you have a build week, or even better a specific date, your rig will be built as ordered. Check your MIC top closely when you take delivery and make sure your desler logs any imperfections. I have faith that a fix will be on the way.

And those built and parked at MAP?
No updates no communication from Ford!

So ours will just trickle out and into shipping at some unknown rate.

 

[Evolkidbell]

Yup. Thinking about a September delivery date for those built last week. Not even enough time to break it in for hunting season.

September in Northern CO and we can either be driving in Snow or baking in 90+ heat.
was hoping to take to top off for at least a few week before the uncertainty of weather sets in.

 

[WRF3MD]

If Webasto goes any slower they won't be making any tops. I'm 100% convinced that place only has clowns working there, from the CEO to the guy that cleans toilets.

Apparently they're the same guy

 

[5280Bronco]

Lol no because nobody deserves to take a poorly manufactured top for a 30-60K vehicle.

I agree. Unfortunately i think I'm gonna get one anyway. Im lucky to have I've built at this point, but will be dealing with some fun warranty stuff im guessing.

 

[Wookiee]

Ross, as a diehard Spartan who bleeds green and white, it pains me to say this, but I would be glad to buy you a beer some day. Keep telling us whats what.

GO GREEN!

 

[Dr.Detroit]

well written.. that brings some confidence to the table. Thank you Premiere!

 

[havingfunyet]

Thanks for all of your information Ross. Obviously there is some contract for 2 doors only to have hard tops for 2021. Does that change when we go to model year 2022 or 2023 so we'll be able to order a 2 door with a soft top?

 

[Joker352]

Honestly, with all the roof issues, I'm starting to be glad that I didn't reserve until two weeks in and my order is all but assured to be pushed to MY22. Gives me time for the largest downpayment possible and for roof issues to be sorted. Once the MY22 B&P goes live in a couple months I'll be talking with my dealer about changing up some things. Am I disappointed? Sure. Upset? Nah.

All that aside, glad to see MAP is ramping up production at a good pace! Keep it up!

 

[okbob]

So how would you expect anyone that doesn't have a reservation to see, feel, or experience any of these other combinations? Ford wants people to get an idea of the combos. Sorry if that doesn't fit YOUR prerogative.

Auto shows, Super Celebration West and East, Ford Show in Carlisle......also again you're missing the point. Anyone with a reservation AND an order IS ALREADY A 99.9% SOLD BRONCO AND MONEY IN FORD'S POCKET. You can't do anything in those dealer demos that we couldn't do at Super Celebrations, where the true bronco folks go every year if possible. Also again it is my prerogative, because those could be and should be somebody's order, including mine. Ford has been advertising this for over a year now officially in case you missed it lmao. You must be a 4 door guy huh?

Also, why can't anyone with Ford answer my question? I've asked it in multiple places on multiple days, tagged Ross even.

 

[FstFrd00]

I am gonna bring a couple ladders for my wife and I to inspect the top whenever my delivery ends up being.

 

[BBSBronco]

Yup. Thinking about a September delivery date for those built last week. Not even enough time to break it in for hunting season.

Whoa, what? Is this speculation or is there any basis to this?

 

[Permaxyz]

Whoa, what? Is this speculation or is there any basis to this?

Yes….

 

[Kickit]

Whoa, what? Is this speculation or is there any basis to this?

Yeah that kinda took the wind out of my sails too. I’m hoping that’s just a pessimistic prediction……

Sponsored