I already had a Ranger Tremor on my radar when the Bronco launched so its on the back of my mind, I want the Bronco experience but not at the cost of frustration and the closer you get to having realistic options, the harder the choice becomes to stay put at least in the short term.With the Bronco, I sense Ford is in a race against time as the redesigned Ranger Tremor and Ranger Raptor loom on the horizon. The Bronco has been in the right place at the right time. Last year’s answer to a dreadful pandemic life. Even in 2021, the Bronco has the lure of a go anywhere vehicle.
Ford understands the market and they know how to build trucks. Will the average buyer see value in a 2022/2023 Ranger vehicle for overlanding, camping and their off-road lifestyle? If they do, late this year and into 2022, some potential owners may abandon their delivered Bronco at the dealerships as the latest Ranger models lure them away.
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