MayhemMike

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per article in today’s Ford Authority:

https://fordauthority.com/2021/05/ford-bronco-warthog-might-launch-under-different-name-exclusive/

Sources familiar with the matter have told us that Ford’s current leadership favors powerful, well-recognized names over new names that would need to establish recognition in the marketplace. It is precisely for that reason that two of the newest Ford products rely on existing names with plenty of history, cachet, recognition.

We’re of course referring to FoMoCo’s decision to name its first dedicated EV as the Mustang Mach-E (rather than just “Mach-E”) and its first electric pickup the F-150 Lightning (rather than F-150 EV or F-150 Electric). In that light, the Warthog name has no recognition beyond those closely following the latest Bronco-related news and developments. In fact, it’s not even clear which of the four warthogs inspired the Warthog name to begin with.


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Dads_bronze_bronco

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So back to Bronco Raptor ...
 

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Nickp

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Might just be the program nickname.
This has always been my understanding. As someone who REALLY likes the warthog name I never expected it to be what the public name is going to be. Just like how the badlands was codenamed “rock monster” I don’t think we ever expected that to be the actual trim name.
 

WyoBronc

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How about the “Stallion”.......if it doesn’t come with at least the 3.5L we can go with the “Gelding”.
 

Nickp

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We need a poll for the name:

A. RedBack
B. Big Bronco
C. etc.....
I personally think it will be Bronco Raptor. This article talking about brand recognition and Ford wanting to capitalize.... doesn’t get much better than Raptor.
 

Bigmoose

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Not surprised. Seems like an internal code name. The 2003 cobra was called the terminator and the Ford GT of the same era was called petunia.
 

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Nickp

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Ah, Warthog would like a word with whoever thinks its not a great name.

photo-nose-warthog-ground-support-aircraft-its-gatling-gun-andrews-air-force-base-maryland-air...jpg
Just saw this the other day LOL
5FCA3123-61C5-4F86-9130-94EDB9CD486A.jpeg


side note: A bronco with a shark mouth might actually be sweet if done right.
 
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BossMann

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Should have been Bronco Sport to begin with....
 

Bronco4lyfe85

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Newsflash. Automobile pre-release internal code name isn’t final name.

1621868068500.gif
 

pan-y-cerveza

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I personally think it will be Bronco Raptor. This article talking about brand recognition and Ford wanting to capitalize.... doesn’t get much better than Raptor.
The only thing that makes me think it may not be called a Bronco Raptor is that it doesnt make sense to name it after two different animals. Same as a Bronco Warthog.

It makes total sense, branding-wise, but it would just be a strange name to me.
 

Bud2020

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Probably call it a Bronco Max or some shit...
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