MayhemMike

Badlands
Well-Known Member
First Name
Mike
Joined
Mar 22, 2021
Messages
283
Reaction score
698
Location
Pasadena Maryland
Vehicle(s)
F150 crew Lariat 4x4. Mustang GT convertible
per article in today’s Ford Authority:

https://fordauthority.com/2021/05/ford-bronco-warthog-might-launch-under-different-name-exclusive/

Sources familiar with the matter have told us that Ford’s current leadership favors powerful, well-recognized names over new names that would need to establish recognition in the marketplace. It is precisely for that reason that two of the newest Ford products rely on existing names with plenty of history, cachet, recognition.

We’re of course referring to FoMoCo’s decision to name its first dedicated EV as the Mustang Mach-E (rather than just “Mach-E”) and its first electric pickup the F-150 Lightning (rather than F-150 EV or F-150 Electric). In that light, the Warthog name has no recognition beyond those closely following the latest Bronco-related news and developments. In fact, it’s not even clear which of the four warthogs inspired the Warthog name to begin with.





Advertisement

 

Dads_bronze_bronco

Badlands
Well-Known Member
Joined
Feb 18, 2020
Messages
2,059
Reaction score
3,561
Location
NC
Vehicle(s)
08 JKUR / 00 TJ
Clubs
 
So back to Bronco Raptor ...
 

Nickp

Base
Moderator
Staff member
Moderator
First Name
Nick
Joined
Jan 13, 2019
Messages
3,504
Reaction score
16,925
Location
Phoenix
Vehicle(s)
2010 WRANGLER THAT GEICO SPENT $14K FIXING
Might just be the program nickname.
This has always been my understanding. As someone who REALLY likes the warthog name I never expected it to be what the public name is going to be. Just like how the badlands was codenamed “rock monster” I don’t think we ever expected that to be the actual trim name.
 

Nickp

Base
Moderator
Staff member
Moderator
First Name
Nick
Joined
Jan 13, 2019
Messages
3,504
Reaction score
16,925
Location
Phoenix
Vehicle(s)
2010 WRANGLER THAT GEICO SPENT $14K FIXING
We need a poll for the name:

A. RedBack
B. Big Bronco
C. etc.....
I personally think it will be Bronco Raptor. This article talking about brand recognition and Ford wanting to capitalize.... doesn’t get much better than Raptor.
 

Bigmoose

Black Diamond
Well-Known Member
First Name
Jon
Joined
Jul 20, 2020
Messages
109
Reaction score
157
Location
RI
Vehicle(s)
2019 Flex Ecoboost Limited
Not surprised. Seems like an internal code name. The 2003 cobra was called the terminator and the Ford GT of the same era was called petunia.
 

Nickp

Base
Moderator
Staff member
Moderator
First Name
Nick
Joined
Jan 13, 2019
Messages
3,504
Reaction score
16,925
Location
Phoenix
Vehicle(s)
2010 WRANGLER THAT GEICO SPENT $14K FIXING
Ah, Warthog would like a word with whoever thinks its not a great name.

photo-nose-warthog-ground-support-aircraft-its-gatling-gun-andrews-air-force-base-maryland-air...jpg
Just saw this the other day LOL
5FCA3123-61C5-4F86-9130-94EDB9CD486A.jpeg


side note: A bronco with a shark mouth might actually be sweet if done right.
 
Last edited:

pan-y-cerveza

Black Diamond
Well-Known Member
Joined
May 29, 2020
Messages
2,594
Reaction score
9,545
Location
Manitoba
Vehicle(s)
Ranger
Clubs
 
I personally think it will be Bronco Raptor. This article talking about brand recognition and Ford wanting to capitalize.... doesn’t get much better than Raptor.
The only thing that makes me think it may not be called a Bronco Raptor is that it doesnt make sense to name it after two different animals. Same as a Bronco Warthog.

It makes total sense, branding-wise, but it would just be a strange name to me.
 

Advertisement







 
Wide Open Roads Banner 1


Advertisement
Top