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Nickp

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The only thing that makes me think it may not be called a Bronco Raptor is that it doesnt make sense to name it after two different animals. Same as a Bronco Warthog.

It makes total sense, branding-wise, but it would just be a strange name to me.
I’ve considered that with the warthog name too. Just an interesting question of what performance nameplate they have that isn’t currently in use and would fit.
Probably call it a Bronco Max or some shit...
Ford Bronco "Bronco Raptor" may be production name for "Warthog" model 20B4CAA3-FB10-42E6-AC58-2288FF6B7996

sign me up for a Bronco Ultra Mega Pro Max. That sounds sick!
 

Bud2020

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After thinking about this more, clearly its going to be a trim. So considering the majority of the trims are location based.

I give you the Bronco MOAB.
 

Razorbak86

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zzcoop

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The only thing that makes me think it may not be called a Bronco Raptor is that it doesnt make sense to name it after two different animals. Same as a Bronco Warthog.

It makes total sense, branding-wise, but it would just be a strange name to me.
On one hand, I agree that it doesn't make any sense logically. But from a branding or cool-sounding standpoint, it totally works. Just like Mustang Cobra.
 

pan-y-cerveza

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On one hand, I agree that it doesn't make any sense logically. But from a branding or cool-sounding standpoint, it totally works. Just like Mustang Cobra.
True. While I was writing my comment I was trying to think if Ford had done something like that before and forgot about the Cobra.

I guess at the end of the day when someone thinks of a Bronco or a Mustang they don't really envision it as an animal at all. Those names are engrained enough that we only think of the vehicle.
 

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Razorbak86

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Thinking about the target demo here...


...TROGDOR!!!
The Trogdor name may provide an aspirational appeal to Millennial and Gen Z fans, but due to the expected price point for the Warthog ($75,000+), I suspect most of the actual buyers will be in the Boomer or early Gen X demographics.
 

cazimi

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The Trogdor name may provide an aspirational appeal to Millennial and Gen Z fans, but due to the expected price point for the Warthog ($75,000+), I suspect most of the actual buyers will be in the Boomer or early Gen X demographics.
Never underestimate the Millennials :cool:
 

Razorbak86

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bytheway

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I listened to one of those Bronco fireside chats on clubhouse and they hinted at this a month or two ago. Apparently they refer to it internally as the performance variant and not the Warthog.
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