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Nickp

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Administrator update (7:25 AM PT):

We've learned that the reveal will be a virtual reveal (no in-person event).


Ford Bronco official site updated with July premiere date:
https://www.ford.com/suvs/bronco/#overview

Ford-Bronco-Website-Reveal.png



Email sent to dealers from Ford:

Ford Dealer Email Bronco July Reveal.png




4F692E36-A644-4E9D-8CF2-984CDBA815FC.jpeg



well shit



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TorontoGuy

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Ford can't win here. They wanted to reveal it in March to the media right when the Covid-19 shutdown happened. I'm sure we all felt like it was going to happen soon - like in the last couple of weeks, but the US news is dominated with civil unrest.

This unveiling needs to go perfectly for Ford so I think it was a good move to schedule it out far enough so it can get the media attention it deserves. Unveiling it in these times surely means it'll get swept under the rug fairly quickly IMO.
 

dmtndan

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Well now the question is where? Florida has opened their doors for a lot of activity (since the ‘rona), but many other states are opening up as we speak. I imagine the safe choice would be a major city that is open, and has only had peaceful protests thus far. Any auto shows postponed for July? Other large events?
 

Superds

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Note the graphic says the "Bronco brand reveal". Not specifically the actual real life in the flesh Bronco Bronco vehicle (or whatever they are calling it).
Good point, maybe real Bronco gets showed off before then in July they show all the stuff that shouldn’t really have the Bronco name on it (and maybe a few more real Bronco options).
 

Paint

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Note the graphic says the "Bronco brand reveal". Not specifically the actual real life in the flesh Bronco Bronco vehicle (or whatever they are calling it).
I wouldn't hang your hat on that.
 

Dirty Bronco

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Note the graphic says the "Bronco brand reveal". Not specifically the actual real life in the flesh Bronco Bronco vehicle (or whatever they are calling it).
I read "Brand Reveal" as they are releasing the big Bronco and the Bronco Sport at the same time. Goes along with Ford's plan to create a series of vehicles under the same naming convention. Just like the Mustang with the Mach-E.
 



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