It’d be retarded to not show the flagship of the brand.Note the graphic says the "Bronco brand reveal". Not specifically the actual real life in the flesh Bronco Bronco vehicle (or whatever they are calling it).
The networks covering the protests and riots were never going to be covering a vehicle launch anyway. The audience is the automotive media and enthusiast sites which most certainly would be watching. The Bronco launch was never going to be on the NBC Nightly News. If Ford is waiting for that to happen, we will never see the thing.Ford can't win here. They wanted to reveal it in March to the media right when the Covid-19 shutdown happened. I'm sure we all felt like it was going to happen soon - like in the last couple of weeks, but the US news is dominated with civil unrest.
This unveiling needs to go perfectly for Ford so I think it was a good move to schedule it out far enough so it can get the media attention it deserves. Unveiling it in these times surely means it'll get swept under the rug fairly quickly IMO.
Makes me wonder if Job #1 is slipping alsoWAIT WAIT WAIT
Since when? The Sport was September then late August due to COVID-19IT WILL BE EARLY JULY!!
the bronco sport is set to go full production on July 13th. Meaning reveal before then. So yes BOTH broncos at once.
Your enthusiasm will come back.The networks covering the protests and riots were never going to be covering a vehicle launch anyway. The audience is the automotive media and enthusiast sites which most certainly would be watching. The Bronco launch was never going to be on the NBC Nightly News. If Ford is waiting for that to happen, we will never see the thing.
BMW, Lexus and many other car makers continue to debut new and very important products yet Ford can't seem to figure out how to do it until everything is perfect??
While I'm frustrated and exasperated with Ford on this, I'm certainly keeping it in perspective and realize, at the end of the day, this a just a car, and not life and death.
That being said, it all just seems poorly managed by Ford and their marketing folks and has, at least for me, significantly dampened my enthusiasm for the product.