Bronco reveal has officially been delayed until July

[Dirt]

Whole lot going on in the world right now and we're able to sit here and speculate the wheelbase of a Bronco based on it's tire size.

Life is good, we'll get our Bronco.

Sponsored

 

[Superds]

it was changed when I looked initially. So I bet the website is just refreshing. Clear your cookies.

Tried that. Still shows spring. Maybe I get to see it early.

 

[ths0002]

It feels like more than just the arbitrary "Spring" so hopefully a step in the right direction.

Until then, we can play a fun game of what bad can happen in our free time with 2020 Event Bingo!

 

[TigerBronco]

Ford just better not pull an Explorer with this one. If these things don't roll off the line just about bullet proof and extremely impressive that will likely be disastrous. Perhaps (and I sincerely hope) all the delays have allowed them to truly learn the disaster of their last "icon brand" roll-out with the Explorer.
The frustrating part to me is that its not like the big Bronco is going to be on dealer lots tomorrow, it is still going to be almost another year but we can't get a look at it? Do you not already have cool and exciting promotional material in the can ready to release on the world? Outlines of Ford authorized accessories, trim level information, etc.? Presumably they already had all those ready since we're told the reveal was ready to go back in March before Covid.

 

[Administrator]

Email to dealers from Ford:

Ford site updated:

https://www.ford.com/suvs/bronco/#overview

 

[TigerBronco]

Email:

View attachment 7101


Ford site updated:

https://www.ford.com/suvs/bronco/#overview

Signed up on this site multiple times. Have never received any updates from Ford.

 

[Superds]

It feels like more than just the arbitrary "Spring" so hopefully a step in the right direction.

Until then, we can play a fun game of what bad can happen in our free time with 2020 Event Bingo!

This looks like July daily events calendar. At least nothing bad is going to happen on the weekends.

 

[TigerBronco]

So I saw this on another DG I'm on....has anyone considered that this whole thing might just be Fucked for Ford, due to to no fault of their own?

"Honestly at this point the reveal is a bust, show it and move on, it’s going to sell regardless. Grand theater is not going to resonate well at this time, plus they over hyped it way too much. Last time Ford did this we ended up with Edsel and we all know how that hype turned out; let the internet do its thing, worst case now it is going to be meet with blow back as a redneck racist vehicle. Ford MUST have a very diverse group speaking at the reveal if they are doing a large event.

Don’t get me wrong it is a great vehicle but the timing is very bad. The full size Bronco photos should have been released a month ago with some bits of information, followed by Bronco sport photos this month and some information, done a media preview of both in August. There’s going to be confusion from the car buying public with the different sizes already. There way to much potential for downside than upside with how they are managing it. "

The post shared by Sherminiator above nails it, IMHO.

 

[Administrator]

Update: this will be a virtual reveal (no in person event).

 

[TigerBronco]

Update: this will be a virtual reveal (no in person event).

So much for putting together a "perfect" event.

 

[phillyfx4]

fustercluck …...absolutely no respect for their customers

beyond bored as f uck ?

 

[Toccoa]

Darn.

 

[TorontoGuy]

So much for putting together a "perfect" event.

Unless you have a Covid-19 vaccine in your back pocket, this is a good move.

 

[Toccoa]

Update: this will be a virtual reveal (no in person event).

They could have done that last month.

 

[indio22]

Update: this will be a virtual reveal (no in person event).

In that case, I wonder how much we'll learn about the vehicle. Depends if we will see it in action or just static, and if any of the automotive press is able to crawl in/under or have some test drives.

Sponsored