Production at MAP for the last half of September was largely focused on Ranger, with most of the effort on Bronco focused on MIC 2.0 hard top retrofits to clear Work-In-Process (WIP) inventory on QC hold in storage lots (largely worked on overtime).
To your point re demos… 5,000 Broncos in stock across the country. I’d guess vast majority of those are demo Broncos.
With around 3,000 dealers with one mannequin per, and mine at dealer by end of September but not yet in my hands that leaves 1,999 still out there LOL
Below is what I used to drive. 15-18 was one body style, 19-20 was another. A 2019 or 2020 is probably one of the most rare cars available in the US. Less of those around than a LOT of exotics. I had a 15, of that body style there were less than 5500 in the whole country, but the 19-20 body style there are less than 700 in the US in total.
| Year | Total sales |
| 2021 | – |
| 2020 | 305 |
| 2019 | 390 |
| 2018 | 354 |
| 2017 | 455 |
| 2016 | 834 |
| 2015 | 2.524 |
| 2014 | 1.330 |
RZ, with in-transit inventory of Broncos up nearly 200% I'm hoping that's good. Just one thing I'm wondering. Where in the world are those 520 unsold units? And, is one of them mine? I doubt that last question, but I can dream.....right.
Ya, that was way lower than what I would have expected, that's pretty sad actually. No wonder they slammed so many vehicles into the November/December schedule (or so it appears from the traffic on the message board). Still no evidence of my August build getting fixed anytime soon, but new hard top Broncos are being built, because reasons....
Thank you for posting this data.Bronco September 2021 Sales & Production Highlights
Overall September 2021 Sales Highlights
- Bronco Sales (September): 3,396 vehicles. Sales (YTD): 10,204 vehicles.
- Bronco Production (September): 3,916 vehicles. Production (YTD): 25,539 vehicles.
- Bronco is flowing to dealer lots with in-transit inventory up nearly 200% compared to last month. Bronco retail sales were up 26.4% over August, while Bronco Sport sales were up 75.2%.
September 2021 Sales Summary
- Overall sales were down 17.7% (year-over-year from September 2020).
- Retail sales were up 34.3% compared to August.
- 52,000 new vehicle orders were placed.
- Lincoln brand retail sales increase 52.6% over August as Nautilus sales soar.
- September’s results made Ford the number No. 1 seller of vehicles in the U.S. for the month.
- Vehicles are moving from dealer lots to customers at the fastest pace this year, while 31 percent of retail sales where from previously placed customer orders.
- Ford’s electrified vehicle portfolio continues to attract new customers to the brand at a higher rate than Ford overall – at a conquest rate that is 6 points above.
- F-150 Lightning reservations have now surpassed 150,000.
- Ford recorded a record 77.3% of AWD/4WD SUV mix, which helped to lower its incentive spend as a percentage of average transaction pricing to 3.9%.
- This is 10.3 points lower than a year ago and 0.6 points lower than August.
- Explorer retail sales were up 155 percent compared to August on improved availability.
- At the end of September, Ford’s highly anticipated new Maverick pickup posted its first sales report with 506 sold.
- F-Series sales continued to expand, marking its best month since the semiconductor shortage began with 63,164 sold.
- Ford brand SUV retail sales expanded 56.0 percent over August, while retail share increased an estimated 3.9 points to 10.1 percent.
September 2021 Sales
September 2021 Inventory
September 2021 Production
