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Bronco Sport Owner says…”I thought I bought the new Bronco”

GaryB2220

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Not a valid excuse. Should have spent 5 seconds googling 2021 Ford bronco or even just browsing the Ford website before making the purchase. I understand that there are people that don't have any interest in Ford/bronco/off-roading and I forgive them for not knowing the difference between the bronco and the sport. I'm surrounded by people like that at work. No benefit of the doubt for people that actually committed to buying a sport tho.
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Wanted33

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Now that's just sad.
 

heavyD

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That's on the buyer. It's like those people that bought an Xbox One X thinking they were getting the new Xbox Series X. It's on the buyer to do a little research into what they are buying. A simple visit to the Ford website would have showed both versions.
 

Rubicon 2 Badlands

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I was at the gas station today and a gentleman walks over and starts asking me about my 2dr Base Sasquatch. His first question was “does the top come off of that?”. After a few more questions he points to his Bronco Sport and says “I bought that 8 months ago and thought I got the new Bronco, i didn’t even know this was coming out.” I could see the disappointment in his face.
Did you see the rock he was living under? :oops: 😂
 

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604Bronco

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I was at the gas station today and a gentleman walks over and starts asking me about my 2dr Base Sasquatch. His first question was “does the top come off of that?”. After a few more questions he points to his Bronco Sport and says “I bought that 8 months ago and thought I got the new Bronco, i didn’t even know this was coming out.” I could see the disappointment in his face.
You know what's funny? I think this interaction was caught on film!!! Just imagine the word "Bronco Sport" sprinkled in there a couple times...

 

wetdog

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I could've had a v8 remember that?
 

Julz670

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Oh man what a bummer for that guy!!! Take a second to imagine the conversation when he went back to his dealership right after that happened lol
 

rws

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I was at the gas station today and a gentleman walks over and starts asking me about my 2dr Base Sasquatch. His first question was “does the top come off of that?”. After a few more questions he points to his Bronco Sport and says “I bought that 8 months ago and thought I got the new Bronco, i didn’t even know this was coming out.” I could see the disappointment in his face.
I had a similar experience while at a Ford dealership while doing a walk-around a Badlands (and drooling just a little bit). A would-be "new Bronco owner" was looking at the Sport and asked, "so how does the top come off?". The disappointment was also evident in her face when she was informed that it doesn't come off the Sport.

I suspect many, many, many people purchased Bronco Sports thinking they were getting "the" Bronco. This is my opinion as I have no market data to support this hypothesis. :)
 

MOON

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Imagine being that ignorant? He's probably the type of guy who watches 10 minutes of corporate news a day and thinks he's well informed and believes everything they say.

I think Ford fucked up big time on this. First they shouldn't call it the Bronco Sport. Give it a completely different name. The Colt or something like that. Second they should have come out with the real Bronco first and then the Sport / Colt after that. Totally missed the mark.
 

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cbrenthus

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Somewhere you know there is someone who thinks they got a good deal by paying only $10K ADM on their Bronco sport, and thinking they can put it up for sale for double what they paid!
 

Markpf189

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Somewhere a salesman is still laughing and telling tales of how he convinced some poor sap (who doesn't have the internets??) that the Sport was the "real" Bronco.
I’ve actually had experiences where the sales rep DID think this was the bronco hah
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