Ford has given direction..... 7 qts....Germans are way ahead when it comes to oil level warning systems...if our Broncos had a low (and high) sensor, like a BMW or Mercedez has, I wouldn't stress about a dipstick as much...however, both my Sprinter and my former G series had not only sensors (for those who prefer dash warnings) but also very accurate dipsticks (for those of us who don't trust the fairly inaccurate "ballpark figure" sensors). Point again being that Ford in this particular case is irresponsible for not being able to build a product that has an inaccurate dipstick (or oil capacity indication). How hard can it be to make a car that has a manual/vehicle in which the oil level rec. matches the provided instructions/dipstick? Also...as you pointed out your BMW did not have a dipstick. If our Broncos didn't have a dipstick, this entire topic would be pointless. Because our Broncos do have a dipstick, however, and because they are apparently inaccurate, Ford needs to give us some direction IMHO.