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Normanluck

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Here are some screenshots sent by the bronco team to someone I’m very close with who happens to be a GM at a Ford dealership I’m not sure if everyone has seen/read some of the things In this email so I wanted to put it out there for those who haven’t like me!

Ford Bronco Bronco team rep's email to dealer GM -- discussing reservations, order conversion, allocations 17265A39-1FE8-4D94-9C37-3638B5651F85


Ford Bronco Bronco team rep's email to dealer GM -- discussing reservations, order conversion, allocations F25488AA-1422-418A-B795-5066843C5206


Ford Bronco Bronco team rep's email to dealer GM -- discussing reservations, order conversion, allocations E7092275-11E6-4AC8-A8FF-C5981D0FDCF0


Ford Bronco Bronco team rep's email to dealer GM -- discussing reservations, order conversion, allocations 43AEAE7E-42F3-4A41-B5C8-BE1683237BD8
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Hey19

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Yup, confirms what I've come to understand. Thanks for sharing.
 

brettclutch

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Yea :) 50% Dealer orders, 25% whatever, and 25% sales per region waiting for allocations.

It puts you in a bad spot, do you move your reservation to granger and wait longer and hope the 50% threshold gets you in MY2021 or you stay with your current dealer which for sure plans to take you out back with MSRP+ based on how hot this email is making demand sound.

I already see the money signs in the dealers eyes. They have the control, not the customer with a reservation number.
 

JHawk

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Thank you for the information. I cannot say that I am surprised and I doubt that others will be surprised as well. Transparency would buy Ford a lot of upset but more understanding customers but it does not play well with image and keeping the stock prices up. I am excited to get a Bronco but till then my vehicles are running well and I can save more...this may be a cash purchase.
 

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Broncodave

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How many people seeing this are desperately trying to figure out how they can get a 2021, and how many seeing this are desperately trying to figure out how they can get a 2022? ?

More colors, roof options, special editions, and other options? Have to say I'm intrigued.
 

rtaylor

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Here are some screenshots sent by the bronco team to someone I’m very close with who happens to be a GM at a Ford dealership I’m not sure if everyone has seen/read some of the things In this email so I wanted to put it out there for those who haven’t like me!
I would love to see the rest of that message where it talks about scheduling. Some dealers on this forum are claiming that they can manipulate and delay order scheduling (to delay to MY22, or to punish/reward customers), but others have said Ford alone determines scheduling and dealers have no control of scheduling other than changing build options.
 

jonwithanelcamino

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I really wanted to be first initially. But with so much happening in life. I’m looking forward to converting my October reservation instead of July and will be rewarded with a bit more savings and more colors and options to pick from.
 

rtaylor

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Ford Bronco Bronco team rep's email to dealer GM -- discussing reservations, order conversion, allocations 1610683482495


I found this interesting. I guess if supplies are constrained enough you might be able to walk into a dealer in October and order a 4dr 2.3L squatty soft-top for a quick MY21 delivery while reservation holders wanting a different build are bumped to MY22.
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