Bronco v. Bronco sport

[Pancho Kornwallace]

Pretty soon they will have 3 cars/trucks in their lineup...The Bronco....the F150....the mustang....All Ford cars/trucks will be called one of the three. Its a branding thing....They had to call the Mach E a mustang or it would never have sold...Just like the Bronco Sport is really an escape.

I drove the Bronco Sport and the Escape back to back and they are not the same.
I ended up getting the Escape because of the lease deal and the fact that the Escape is more comfortable/less stiff on regular roads, but the look and feel and driving were very different.
It is like saying a Escape is the same as a Lincoln Corsair. All three are distinct.

The Mach-E was all about changing the mindset of the vehicle. It did not have to be called that, but it allowed the designers and engineering to have a vision to strive for, and that actually made it easier to decide what do to when they had to make trade offs.

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[abe]

I also disagree with calling anything with 4 doors a bronco. It is blasphemy!!!!

Just to clarify... the REAL BRONCO is the 2-Door.

The 4-Door is also a "pretend Cosplay Bronco" that is pretty much a Flex with fancy grille. It needs a REAL BRONCO to rescue it when it gets stuck at the top of a sand due.

Carry on...

/jk

Neither are REAL BRONCOS. The REAL BRONCO has a one piece hardtop not this multi-piece top or soft top.

 

[Pancho Kornwallace]

Neither are REAL BRONCOS. The REAL BRONCO has a one piece hardtop not this multi-piece top or soft top.

*With no air conditioning, power windows, rear wipers and no "giant iPad" screen. Also, it MUST have steel wheels.

Also, I will allow a Bronco to be a be a Bronco, if the top and doors are removed... since Broncos could be sold that way:
https://www.mecum.com/lots/CA0818-336358/1966-ford-bronco-u13-roadster/

 

[fschael]

I have heard a few people say it is confusing having more than one Bronco, and I point out Jeep. Jeep Compass, Jeep Patriot, Jeep Cherokee, Jeep Grand Cherokee, Jeep Wrangler. They are all Jeep’s.

That's because Jeep is a brand name, no a name plate.

Bronco Sport and Bronco are name plate.

It's like having named the Jeep Patriot as Wrangler sport and then the big Brother the Wrangler.

I do think that it does confuse people of a what a Bronco really is. Bronco sport is not a Bronco. It's more fitted of the first vision of the Escape.

However, it doesn't really matter, both vehicle are a success and are for different targets.

 

[North7]

Agreed. The bronco sport is actually a cool little vehicle, but shouldn’t be called a Bronco, it’s extremely confusing for the general public.

Hell, there are even people that come here and start threads about their Bronco Sport that don’t even realize they are on a site dedicated to the real Bronco. I think some of them might not be aware of the big bronco that’s in the pipeline.

It’s a strange move, especially when the “Bronco” nameplate means next to nothing to the target demographic of the Bronco Sport

Standard halo effect marketing.

 

[Bison]

Neither are REAL BRONCOS. The REAL BRONCO has a one piece hardtop not this multi-piece top or soft top.

i will agree to that

 

[That_Hal]

uhhh.... Ford is an actual company. Jeep is not. You can buy share of stock in Ford, you can’t buy stock in Jeep.

But this argument is pedantic, bottom line is that Bronco Sport is a real Bronco.

Yeah Jeep is the brand they have a parent company. Ford is the brand Bronco is a line within the brand.
So yes very different. Just because you can purchase shares does not qualify it as a company... Your argument does not work.

 

[Wyo]

The only people who don't think the Bronco Sport is a 'real' Bronco are the ones who don't have one! I can tell you after 4000 flawless mostly off-road miles, it's deserving of the name. Will it go everywhere the big Bronco goes? Obviously not, but it shines off-road, goes 0-60 in under 6s and my Badlands is averaging almost 27 mpg overall with recent dirt trips topping 30 mpg giving me a 500 mile range! I love it! I also have a Badlands Bronco on order but the sport will remain my daily exploration vehicle because it's just so darn fun!!! Ford did a really good job on it!

 

[That_Hal]

The only people who don't think the Bronco Sport is a 'real' Bronco are the ones who don't have one! I can tell you after 4000 flawless mostly off-road miles, it's deserving of the name. Will it go everywhere the big Bronco goes? Obviously not, but it shines off-road, goes 0-60 in under 6s and my Badlands is averaging almost 27 mpg overall with recent dirt trips topping 30 mpg giving me a 500 mile range! I love it! I also have a Badlands Bronco on order but the sport will remain my daily exploration vehicle because it's just so darn fun!!! Ford did a really good job on it!

I agree it seems like a fun suv but it also causes confusion amongst the general public.

 

[Shotsy]

The bronco sport badly dilutes the "Bronco" brand. The Bronco brand should be reserved for true off road capable trucks and not a dressed up Ford Escape. The is nothing wrong with the bronco sport and it has it's place in the market but it should have retained the escape name.

How does the Sport dilute the Bronco brand? I agree with a few people on here saying that it's great that Ford introduced the Sport before the Bronco. Drums up interest in the brand and generates revenue for Ford who then can pivot and use that capital for tooling for our Broncos. Business 101. And I feel the "right" people will know the difference between the Sport and Bronco.

Regarding "dilution", did the Focus RS dilute the Focus brand? I mean, the RS didn't make its way to the US until 2016, so when it was introduced in 2016, were people like "What is this? Yet ANOTHER focus model?" WTF?" No, they weren't. I understand the RS and Sport are on opposite sides of their respective brand spectrums, but the logic stands.

Ford is consolidating their model line. The Sport falling under the Bronco umbrella follows that.

 

[IndyBoswell]

Yeah, I hear what you’re saying, and it’s super frustrating that our Bronco is in high demand while the sport somehow gets to begin production way sooner. But my feeling on the sport is its like the Bronco II. Remember that thing? Not nearly as cool, but it had its fair share of fans. So in that context, I would say that this is not even a historically original move, to have a lesser version that shares the nameplate

 

[BroncoAbe]

@That_Hal I completely agree with you (and other posters) that it is frustrating to hear the 'they got theirs, when are you getting yours?', but I would argue that is only personally annoying. Everyone will always judge you for what you have or don't, but that is just them projecting. It's the same with the 'I drive a Jeep' that ends up being a Cherokee vs. Grand Cherokee (or Bulldog now).

I want mine bad, and every time someone says something it hurts to know that it will be a few more months, but they will be super jealous when you are riding down the street, top off, towering over the baby bronco!

 

[tracythemighty]

I think the Bronco Sport is a cool vehicle. I would get one, except I no manual transmission, so I am getting a real Bronco instead.

I have heard a few people say it is confusing having more than one Bronco, and I point out Jeep. Jeep Compass, Jeep Patriot, Jeep Cherokee, Jeep Grand Cherokee, Jeep Wrangler. They are all Jeep’s.

No difference with Bronco. For a lot of people the Bronco Sport will be a great option.

My sister just got the Sport and she likes it. I just think Ford should've called it the Baby Bronco instead of Sport. imho

 

[timhood]

Ford Explorer name change proposal:
Bronco Hauler

Ford Escape:
Bronco Venture

Ford Edge:
Bronco Commuter

Ford Flex:
Bronco (4-Door) Street

Explorer: Bronco Highway
Escape: Bronco City
Expedition: Bronco XL

 

[jay-rod427]

It doesn't help the cause they badge it with bigass BRONCO front and rear, and then a tiny "sport" that most people don't notice.

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